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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
Silva, Leonilde Conceição da; Mainardes, Emerson Wagner; … - In: International review on public and non-profit marketing 17 (2020) 3, pp. 353-373
Persistent link: https://www.econbiz.de/10012292924
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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Reframing the practice of volunteering as a collective endeavour through a focal brand community
Mitchell, Sarah-Louise - In: European journal of marketing 57 (2023) 10, pp. 2683-2712
Persistent link: https://www.econbiz.de/10014448574
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Brand authenticity's influence on charity support intentions
Wymer, Walter; Akbar, Mohammad Muzahid - In: Journal of nonprofit & public sector marketing 31 (2019) 5, pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
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Charity donation intention via m-payment apps : donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?
Maleki, Fatemeh; Hosseini, Seyed Mohsen - In: International review on public and non-profit marketing 17 (2020) 4, pp. 409-443
Persistent link: https://www.econbiz.de/10012310875
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How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono; Tjahjono, Godo - In: Humanomics 33 (2017) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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Brand community
Muniz, Albert M.; O'Guinn, Thomas C. - 2009
Persistent link: https://www.econbiz.de/10003784669