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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Brands and brand management
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003707190
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10011306164
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Authenticity perceptions in the Chinese marketplace
Liu, Martin J.; Yannopoulou, Natalia; Bian, Xuemei; … - In: Journal of business research : JBR 68 (2015) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
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Strategic brand management
Elliott, Richard; Percy, Larry - 2006
Persistent link: https://www.econbiz.de/10003362191
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2018
Persistent link: https://www.econbiz.de/10011877047