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Markenführung
Consumer behaviour
17
Innovation
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Innovation management
12
Innovationsmanagement
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Knowledge-intensive industry
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Werbeplanung
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Wissensintensives Unternehmen
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Großbritannien
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Elliott, Richard
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Percy, Larry
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Pervan, Simon
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Bian, Xuemei
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Davies, Andrea
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Liu, Martin J.
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Critical perspectives on business and management
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Brand culture
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Journal of business research : JBR
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ECONIS (ZBW)
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Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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2
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
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3
Measuring and managing brands
Elliott, Richard
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784481
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4
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784482
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5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
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6
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
7
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10011306164
Saved in:
8
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
9
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
10
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2018
Persistent link: https://www.econbiz.de/10011877047
Saved in:
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