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~subject:"Markenführung"
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Markenführung
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Karlsruher Institut für Technologie
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Markendialog <12, 2008, Berlin>
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Markendialog <18, 2014, Berlin>
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Robert Schuman Centre for Advanced Studies
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Journal of business research : JBR
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The journal of product & brand management
288
The journal of brand management : an international journal
277
Journal of retailing and consumer services
252
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Journal of strategic marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
52
SpringerLink / Bücher
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of the Academy of Marketing Science
51
Journal of marketing management : MM
50
International marketing review
48
Journal of promotion management : JPM
47
Cogent business & management
46
International journal of consumer studies
46
Journal of marketing
46
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
7,507
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2
EconStor
1
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1
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
2
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and
risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
5
Impact of Facebook marketing on Lebanese athletes'
decision
-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
6
The influence of alcohol on advertising
perception
and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
7
Understanding of consumers'
perception
toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Saved in:
8
Farmer-owned brand purchases : the importance of label comprehension and price fairness
perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
9
Markenmanagement : neue Regeln durch das Internet?
Klaming, Gunnar
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003598444
Saved in:
10
Branding only works on cattle : the new way to get known (and drive your competitors crazy)
Baskin, Jonathan Salem
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003522762
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