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~subject:"Markenführung"
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An examination of the interpla...
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Subject
All
Markenführung
Welt
242,208
World
236,994
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Globalisierung
59,602
Globalization
58,641
Multinationales Unternehmen
53,054
Transnational corporation
48,412
Theorie
41,960
Theory
40,916
Corporate social responsibility
35,150
Corporate Social Responsibility
34,108
Auslandsinvestition
20,398
Foreign investment
20,170
USA
18,666
United States
17,426
Deutschland
17,343
Wirtschaftswachstum
16,974
Economic growth
16,420
Schätzung
15,956
Germany
15,692
Finanzkrise
15,272
Estimation
15,118
Sustainable development
15,068
Financial crisis
15,064
Nachhaltige Entwicklung
15,031
Entwicklungsländer
14,752
EU-Staaten
14,376
EU countries
14,127
Developing countries
13,820
China
11,888
Brand image
11,065
Markenimage
10,948
Brand management
10,748
Klimawandel
10,695
Climate change
10,682
Internationaler Finanzmarkt
9,922
Wirkungsanalyse
9,794
Relationship marketing
9,779
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Online availability
All
Undetermined
5,114
Free
1,616
Type of publication
All
Article
8,519
Book / Working Paper
2,137
Journal
4
Type of publication (narrower categories)
All
Article in journal
7,641
Aufsatz in Zeitschrift
7,641
Aufsatz im Buch
851
Book section
851
Hochschulschrift
301
Graue Literatur
235
Non-commercial literature
235
Thesis
218
Working Paper
168
Arbeitspapier
166
Case study
131
Fallstudie
131
Collection of articles of several authors
126
Sammelwerk
126
Aufsatzsammlung
84
Conference paper
81
Konferenzbeitrag
81
Reprint
74
Konferenzschrift
34
Conference proceedings
19
Lehrbuch
15
Handbook
12
Handbuch
12
Ratgeber
12
Guidebook
11
Textbook
9
Fallstudiensammlung
8
Bibliografie enthalten
7
Bibliography included
7
Interview
7
Festschrift
5
Systematic review
5
Übersichtsarbeit
5
Bibliografie
4
Collection of articles written by one author
4
Glossar enthalten
4
Glossary included
4
Sammlung
4
Mikroform
2
Bildband
1
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Language
All
English
9,770
German
880
French
9
Polish
6
Italian
3
Russian
3
Spanish
2
Serbian
2
Valencian
1
Swedish
1
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Author
All
Burmann, Christoph
66
Melewar, T. C.
49
Baumgarth, Carsten
38
Keller, Kevin Lane
36
Loureiro, Sandra Maria Correia
34
Phau, Ian
33
Balmer, John M. T.
30
Bang, Nguyen
28
Esch, Franz-Rudolf
26
Han, Heesup
25
De Chernatony, Leslie
24
Guzman, Francisco
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Foroudi, Pantea
22
Wiedmann, Klaus-Peter
22
Diamantopoulos, Adamantios
21
Khan, Imran
21
MacInnis, Deborah J.
21
Bruhn, Manfred
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
Romaniuk, Jenni
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gupta, Suraksha
19
Meffert, Heribert
19
Swoboda, Bernhard
19
Christodoulides, George
18
Merrilees, Bill
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Huber, Frank
17
Kunkel, Thilo
17
Park, C. Whan
17
Sattler, Henrik
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Uggla, Henrik
16
Valette-Florence, Pierre
16
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Institution
All
Springer Fachmedien Wiesbaden
29
Information Resources Management Association
8
NetLibrary, Inc
7
Haufe-Lexware GmbH & Co. KG
6
National Bureau of Economic Research
5
Verlag Dr. Kovač
5
American Marketing Association
4
Institut für Handelsmanagement <Münster (Westf)>
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
Springer International Publishing
2
Universität Hannover / Institut für Marketing & Management
2
Universität Trier
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chartered Institute of Marketing
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
EBS Business School
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Published in...
All
Journal of business research : JBR
498
The journal of brand management : an international journal
401
The journal of product & brand management
345
Journal of retailing and consumer services
264
European journal of marketing : EJM
108
SpringerLink / Bücher
97
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
86
International journal of hospitality management
85
Marketing intelligence & planning
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of strategic marketing
79
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of promotion management : innovations in planning and applied research
67
Journal of the Academy of Marketing Science
65
Journal of marketing management : MM
63
International journal of advertising : the review of marketing communications
62
Journal of international consumer marketing
61
Marketing letters : a journal of research in marketing
61
The IUP journal of brand management : IJBRM
61
International journal of internet marketing and advertising : IJIMA
60
International marketing review
59
Journal of marketing
58
Cogent business & management
56
Journal of promotion management : JPM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
The journal of consumer marketing
50
International journal of consumer studies
49
Journal of fashion marketing and management
49
European journal of marketing
45
Tourism management : research, policies, practice
45
Journal of travel and tourism marketing
44
Qualitative market research : an international journal
43
International journal of contemporary hospitality management
42
Journal of international marketing
42
International journal of retail & distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
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Source
All
ECONIS (ZBW)
10,654
EconStor
4
BASE
2
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1
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10
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
4
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
5
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
6
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
7
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
8
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi
;
Gunawan, Joseph Aditya Pandu
;
Fenitra, …
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Saved in:
9
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Saved in:
10
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
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