The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …

In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … competition is high, the above price discrimination motive is absent, and store brands may be introduced to extract rents from one …