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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602

Persistent link: https://www.econbiz.de/10011808348

Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender

Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138

Persistent link: https://www.econbiz.de/10010338596

Antecedents and consequences of trust : an e-tail branding perspective

Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730

Persistent link: https://www.econbiz.de/10011595575

Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check

Bhardwaj, Preshth; Das, Gopal; Khare, Arpita - In: International journal of electronic marketing and … 6 (2015) 3, pp. 194-213

Persistent link: https://www.econbiz.de/10011523761

Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality

Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490

Persistent link: https://www.econbiz.de/10011980380

A measure of medical tourism destination brand equity

Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128

Persistent link: https://www.econbiz.de/10011563862

Developing brand personality scales : a literature review

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 44-63

Persistent link: https://www.econbiz.de/10009577722

Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639

Persistent link: https://www.econbiz.de/10009659851

From brands in general to retail brands : a review and future agenda for brand personality mearsurement

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: The marketing review 12 (2012) 1, pp. 91-106

Persistent link: https://www.econbiz.de/10009549375

Strategic Positioning of Store Brands

Das, Gopal - 2009

Currently, Indian market is witnessing a retail boom with organized retailers offering a whole assortment of goods and services under one roof with good shopping environment. Private brands are gradually taking more space of retailers' shelf space in developed western economies. As competition...

Persistent link: https://www.econbiz.de/10012719566