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Markenführung
Consumer behaviour
82,077
Konsumentenverhalten
79,596
Electronic Commerce
23,062
E-commerce
20,690
Online-Handel
11,096
Online retailing
11,051
Theorie
10,874
Theory
10,709
Relationship marketing
10,192
Beziehungsmarketing
10,164
Brand management
7,673
Brand image
7,000
Markenimage
6,960
Customer satisfaction
6,529
Kundenzufriedenheit
6,376
Social Web
6,319
Social web
6,316
Deutschland
6,209
Internet
6,130
Urlaubsverhalten
6,112
Holiday behaviour
6,091
Online-Marketing
6,031
USA
5,981
Internet marketing
5,966
Germany
5,788
United States
5,684
Einzelhandel
5,020
Service quality
4,970
Retail trade
4,930
Dienstleistungsqualität
4,925
Brand
4,292
Markenartikel
4,283
Tourismus
4,243
Tourism
4,230
Werbewirkung
3,678
Advertising effects
3,637
Verbraucherverhalten
3,570
Experiment
3,552
Pricing strategy
3,306
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1,223
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Aufsatzsammlung
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Fallstudie
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Konferenzschrift
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English
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German
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French
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Loureiro, Sandra Maria Correia
33
Phau, Ian
33
Han, Heesup
25
Melewar, T. C.
25
Ko, Eunju
24
Sarkar, Abhigyan
24
Bang, Nguyen
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
16
Ekinci, Yuksel
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Burmann, Christoph
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Springer Fachmedien Wiesbaden
16
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
411
The journal of product & brand management
285
The journal of brand management : an international journal
278
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
79
International journal of hospitality management
74
Journal of marketing communications
74
Journal of promotion management : innovations in planning and applied research
62
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
Journal of international consumer marketing
58
International journal of internet marketing and advertising : IJIMA
54
Journal of the Academy of Marketing Science
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
51
International marketing review
48
Journal of marketing
48
Journal of promotion management : JPM
47
Cogent business & management
46
Journal of global marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of travel and tourism marketing
38
Journal of international marketing
36
European journal of marketing
35
Journal of retailing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Qualitative market research : an international journal
33
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ECONIS (ZBW)
7,630
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EconStor
1
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1
Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali
;
Wu, Cedric Hsi-Jui
- In:
Journal of Islamic marketing
13
(
2022
)
3
,
pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
Saved in:
2
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
3
The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
4
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
5
The impact of gamification adoption intention on brand awareness and loyalty in tourism : the mediating effect of customer engagement
Abou-Shouk, Mohamed
;
Soliman, Mohammad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588590
Saved in:
6
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
7
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
8
Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida
;
Sousa, Bruno
;
Carvalho, Aida
; …
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
8
(
2022
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
Saved in:
9
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
10
The role of self- and functional congruity in cruising intentions
Hung, Kam
;
Petrick, James F.
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10008857487
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