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Use does not wear ragged the fabric of friendship : thinking of objects as alive makes people less willing to replace them

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Konsumentenpsychologie

Spieß, Erika - 2013

Spiess umreisst grundlegende Erkenntnisse aus der allgemeinen, der Persönlichkeits- und der Sozialpsychologie und bezieht diese auf den Kontext des Konsumenten sowie den Prozess des Kaufens und Verkaufens. In Teil 2 werden dann neuere Aspekte der Konsumwelt und des Konsumentenverhaltens...