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The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella; Navrozidou, Anna; Carey, Robin - In: International journal of business and globalisation : IJBG 13 (2014) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Einflussfaktoren des zielorientierten Kaufverhaltens : eine kausalanalytische Studie im Bekleidungsmarkt
Huber, Frank; Vollhardt, Kai; Regier, Stefanie; Kunkel, Ben - 2005
Persistent link: https://www.econbiz.de/10003301752
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488
Persistent link: https://www.econbiz.de/10011799049