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Markenimage
Consumer behaviour
82,301
Konsumentenverhalten
79,820
Service quality
21,507
Dienstleistungsqualität
20,756
Taiwan
14,130
Relationship marketing
10,784
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10,740
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8,929
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7,581
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6,742
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6,255
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5,709
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4,937
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4,812
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4,582
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4,483
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4,472
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4,318
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4,284
Brand
4,276
Markenartikel
4,265
China
4,040
Electronic Commerce
3,926
E-commerce
3,821
Werbewirkung
3,608
Verbraucherverhalten
3,578
Advertising effects
3,570
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3,486
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3,453
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3,034
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2,952
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Usman, Osly
20
Bang, Nguyen
19
Huber, Frank
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Sreejesh, S.
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Khamitov, Mansur
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Hyun, Sunghyup Sean
10
Jang, Soocheong
10
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10
Ko, Eunju
10
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
School of Business <Ottawa> / International Business Study Group
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
367
The journal of product & brand management
242
Journal of retailing and consumer services
224
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
75
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
64
Marketing intelligence & planning
61
The journal of consumer marketing
60
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of travel and tourism marketing
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
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ECONIS (ZBW)
6,689
USB Cologne (EcoSocSci)
6
BASE
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EconStor
1
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1
The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in
Taiwan
Liu, Sheng-Wen
- In:
International journal of strategic change management : IJSCM
7
(
2018
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10012252155
Saved in:
2
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei
;
Li, Yan
- In:
Journal of business ethics : JOBE
100
(
2011
)
4
,
pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Saved in:
3
Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen
;
Pool, Javad Khazaei
;
Jaberi, Akbar
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
Saved in:
4
How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn
;
Abulaiti, Gulimire
;
Torrico, Boris Herbas
; …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687
Saved in:
5
The effect of brand equity and perceived value on customer revisit intention : a study in quick-service restaurants in Vietnam
Ly Thi Minh Pham
;
Hong Nga Do
;
Tuan Minh Phung
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
24
(
2016
)
5
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011581410
Saved in:
6
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
7
Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality
Riva, Farzana
;
Magrizos, Solon
;
Rubel, Mohammad Rabiul …
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 2807-2819
Persistent link: https://www.econbiz.de/10013463174
Saved in:
8
The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
9
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
10
I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
International journal of markets and business systems
4
(
2020
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
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