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Markenimage
USA
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7,372
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7,069
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6,931
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19
Han, Heesup
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Melewar, T. C.
19
Usman, Osly
19
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18
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17
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
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Bauer, Hans H.
16
Gierl, Heribert
16
Ekinci, Yuksel
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Pelsmacker, Patrick de
14
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Sreejesh, S.
14
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13
Veloutsou, Cleopatra
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Fetscherin, Marc
12
Hollebeek, Linda D.
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Paul, Justin
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Romaniuk, Jenni
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Valette-Florence, Pierre
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Wiedmann, Klaus-Peter
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11
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Dens, Nathalie
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Grohmann, Bianca
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Park, Jungkun
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Jonas-Verlag für Kunst und Literatur
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Kassel University Press GmbH
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Peter Lang GmbH
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Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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1
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1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
373
The journal of product & brand management
252
Journal of retailing and consumer services
226
The journal of brand management : an international journal
218
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
76
Journal of marketing communications
76
Journal of international consumer marketing
71
International journal of hospitality management
66
The journal of consumer marketing
62
Journal of global marketing
57
Journal of strategic marketing
54
Marketing intelligence & planning
54
International marketing review
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
51
Journal of marketing
48
Cogent business & management
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of travel and tourism marketing
46
International journal of advertising : the quarterly review of marketing communications
43
Journal of promotion management : innovations in planning and applied research
42
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
39
Journal of the Academy of Marketing Science
39
SpringerLink / Bücher
39
International journal of advertising : the review of marketing communications
38
Journal of marketing management : MM
37
The IUP journal of brand management : IJBRM
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Qualitative market research : an international journal
33
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
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ECONIS (ZBW)
6,961
USB Cologne (EcoSocSci)
9
BASE
1
EconStor
1
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1
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6,972
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date (oldest first)
1
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
4
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
6
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
Saved in:
7
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
8
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
9
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
10
Branding social and health behavior : an education and research agenda
Evans, W. Douglas
- In:
Psychology of branding
,
(pp. 133-148)
.
2013
Persistent link: https://www.econbiz.de/10009775608
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