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Markenimage
Konsumentenverhalten
79,194
Consumer behaviour
78,761
Beziehungsmarketing
25,195
Relationship marketing
25,167
Service quality
20,665
Dienstleistungsqualität
20,649
Theorie
13,924
Theory
13,703
Dienstleistungssektor
12,320
Service industry
11,293
Customer satisfaction
10,336
Kundenzufriedenheit
10,321
Leistungsmotivation
9,068
Work motivation
8,898
Deutschland
8,868
USA
8,382
Germany
8,267
Markenführung
8,201
Arbeitsverhalten
8,196
Brand management
8,196
United States
8,106
Work behaviour
8,100
Brand image
6,922
Online-Handel
5,971
Online retailing
5,952
Social Web
5,776
Social web
5,773
Online-Marketing
5,136
Internet marketing
5,097
Einzelhandel
4,823
Electronic Commerce
4,822
Retail trade
4,724
E-commerce
4,667
Brand
4,403
Markenartikel
4,393
Emotion
4,330
Arbeitszufriedenheit
4,167
Experiment
4,159
Job satisfaction
4,151
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3,602
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1,069
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5,998
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952
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7
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6,684
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259
French
4
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3
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Phau, Ian
28
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Han, Heesup
20
Usman, Osly
20
Huber, Frank
19
Bang, Nguyen
18
Burmann, Christoph
18
Guzman, Francisco
18
Japutra, Arnold
18
Melewar, T. C.
17
Sarkar, Abhigyan
17
King, Ceridwyn
16
Sreejesh, S.
15
Ekinci, Yuksel
14
Gil Saura, Irene
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Khamitov, Mansur
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
De Chernatony, Leslie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Kumar, Vikas
12
Park, C. Whan
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
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Springer Fachmedien Wiesbaden
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IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Uniwersytet Ekonomiczny w Katowicach
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Verlag Berlin
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
383
The journal of product & brand management
250
Journal of retailing and consumer services
228
The journal of brand management : an international journal
225
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
77
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
68
The journal of consumer marketing
59
Marketing intelligence & planning
56
Journal of strategic marketing
54
International marketing review
53
Journal of global marketing
53
Cogent business & management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
46
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
43
Journal of promotion management : innovations in planning and applied research
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
40
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
SpringerLink / Bücher
34
The IUP journal of brand management : IJBRM
34
Tourism management : research, policies, practice
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of business ethics : JOBE
31
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Source
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ECONIS (ZBW)
6,943
USB Cologne (EcoSocSci)
7
EconStor
2
BASE
1
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1
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10
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6,953
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date (oldest first)
1
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
2
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
3
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
4
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
5
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
6
The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
7
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
8
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
9
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
10
A multilevel study of brand-specific transformational leadership : employee and customer effects
Chiang, Hsu-Hsin
;
Han, Tzu-Shian
;
McConville, David
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10012298798
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