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Service quality, experiential...
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Markenimage
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Service quality
20,655
Dienstleistungsqualität
20,639
Customer satisfaction
13,761
Kundenzufriedenheit
13,625
Beziehungsmarketing
11,966
Relationship marketing
11,939
Theorie
10,208
Theory
10,011
Markenführung
7,540
Brand management
7,538
Brand image
6,698
USA
6,188
United States
5,972
Online-Handel
5,759
Online retailing
5,742
Deutschland
5,250
Germany
4,866
Social Web
4,837
Social web
4,835
Online-Marketing
4,497
Internet marketing
4,472
Einzelhandel
4,381
Retail trade
4,287
Brand
4,247
Markenartikel
4,239
Electronic Commerce
3,971
E-commerce
3,843
Emotion
3,584
Verbraucherverhalten
3,568
Werbewirkung
3,564
Advertising effects
3,526
Experiment
3,483
Preismanagement
2,950
Pricing strategy
2,945
Werbung
2,924
Advertising
2,888
Virales Marketing
2,880
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3,525
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1,036
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5,836
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883
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3
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102
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79
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78
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75
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52
Konferenzbeitrag
52
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36
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19
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19
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Sammelwerk
18
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11
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7
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2
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Amtliche Publikation
1
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1
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English
6,515
German
198
French
3
Italian
3
Undetermined
3
Polish
2
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Usman, Osly
21
Han, Heesup
20
Bang, Nguyen
19
Melewar, T. C.
19
Huber, Frank
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Sreejesh, S.
15
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Khamitov, Mansur
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Gil Saura, Irene
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Wong, IpKin Anthony
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hyun, Sunghyup Sean
10
Jang, Soocheong
10
Khan, Imran
10
King, Ceridwyn
10
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Springer Fachmedien Wiesbaden
8
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
373
The journal of product & brand management
243
Journal of retailing and consumer services
224
The journal of brand management : an international journal
222
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
Marketing intelligence & planning
55
International marketing review
54
Journal of strategic marketing
54
Journal of global marketing
52
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of travel and tourism marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Tourism management : research, policies, practice
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
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ECONIS (ZBW)
6,714
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
2
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
3
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
4
Exploring the impact of service quality, brand trust and attitudinal loyalty on repurchase intention among smartphone users in Hong Kong
Ng, Holly
;
Li, Tilo
;
Li, Eugene
- In:
International journal of business & management : IJoBM
12
(
2024
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10014583944
Saved in:
5
Hierarchical model of service quality and its effect on consumers' perceived image, satisfaction and behavioural intentions : a study of Bangkok's mass rapid transit systems, Thail...
Chongsanguan, Prapat
;
Trimetsoontorn, Jirasek
; …
- In:
Journal for global business advancement : JGBA
9
(
2016
)
4
,
pp. 331-356
Persistent link: https://www.econbiz.de/10011664535
Saved in:
6
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
7
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
8
Impact of hotel attributes, service quality and brand image on customer satisfaction among diners at a fine dine restaurant : evidence from India
Rai, Hithesh
;
Prabhu, H. Mahesh
- In:
International journal of business excellence : IJBEX
26
(
2022
)
4
,
pp. 425-437
Persistent link: https://www.econbiz.de/10013198315
Saved in:
9
Technology and brand selection : the mediating effect of cognition in Indian retail
Ojha, Satish Chandra
- In:
International journal of business excellence
17
(
2019
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011985908
Saved in:
10
The role of speed on customer satisfaction and switching intention : a study of the UK mobile telecom market
Dey, Bidit Lal
;
Al-Karaghouli, Wafi
;
Minov, Stanimir
; …
- In:
Information systems management
37
(
2020
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10012199496
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