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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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Store artification and retail performance
Vukadin, Ana; Lemoine, Jean-François; Badot, Olivier - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 634-661
Persistent link: https://www.econbiz.de/10012178420
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Luxury fashion brand image building : the role of store design in Bally and Tod's Japan
Jiang, Zhiqing; Nagasawa, Shin'ya; Watada, Junzo - In: Management decision : MD 52 (2014) 7, pp. 1288-1301
Persistent link: https://www.econbiz.de/10010393382
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Music and brand experience in retail stores
Jain, Rajnish; Bagdare, Shilpa - In: Brand research : [an outcome of the second …, (pp. 261-271). 2009
Persistent link: https://www.econbiz.de/10009623330
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Motivating purchase of private brands : effects of store image, product signatureness, and quality variation
Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin - In: Journal of business research : JBR 64 (2011) 2, pp. 220-226
Persistent link: https://www.econbiz.de/10008839674
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Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye; Andrews MacLelland, Melinda - In: Journal of retailing and consumer services 22 (2015), pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls
Rath, Dr. Sabyasachi - 2010
Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...
Persistent link: https://www.econbiz.de/10014199005
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Examining the role of word of mouth in purchase decision : an insight from fashion store
Wiratama, Bayu; Wijaya, Angga Pandu; Prihandono, Dorojatun - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 231-238
The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is...
Persistent link: https://www.econbiz.de/10013277287