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Consumer Buying Behavior on Tr...
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Markenimage
Consumer behaviour
82,077
Konsumentenverhalten
79,596
Electronic Commerce
23,062
E-commerce
20,690
Online-Handel
11,096
Online retailing
11,051
Theorie
10,874
Theory
10,709
Relationship marketing
10,192
Beziehungsmarketing
10,164
Brand management
7,673
Markenführung
7,633
Brand image
7,000
Customer satisfaction
6,529
Kundenzufriedenheit
6,376
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6,319
Social web
6,316
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6,209
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6,130
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6,112
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6,091
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6,031
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5,981
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5,966
Germany
5,788
United States
5,684
Einzelhandel
5,020
Service quality
4,970
Retail trade
4,930
Dienstleistungsqualität
4,925
Brand
4,292
Markenartikel
4,283
Tourismus
4,243
Tourism
4,230
Werbewirkung
3,678
Advertising effects
3,637
Verbraucherverhalten
3,570
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3,552
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Phau, Ian
30
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
26
Han, Heesup
22
Usman, Osly
21
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Hollebeek, Linda D.
13
Kumar, Vikas
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
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9
IGI Global
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1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
Kassel University Press GmbH
1
Leuphana Universität Lüneburg
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
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Journal of business research : JBR
371
The journal of product & brand management
243
Journal of retailing and consumer services
226
The journal of brand management : an international journal
218
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
92
Journal of travel and tourism marketing
76
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
72
International journal of hospitality management
62
Tourism management : research, policies, practice
61
The journal of consumer marketing
59
International marketing review
54
Journal of global marketing
54
Journal of strategic marketing
53
Marketing intelligence & planning
53
Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of promotion management : innovations in planning and applied research
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of Islamic marketing
43
Journal of the Academy of Marketing Science
42
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Tourism management perspectives : TMP
35
The IUP journal of brand management : IJBRM
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
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ECONIS (ZBW)
6,952
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
What influences the purchase intention of online travel consumers?
Tam, Carlos
;
Pereira, Francisca Caetano
;
Oliveira, …
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 304-320
Persistent link: https://www.econbiz.de/10014632112
Saved in:
2
Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali
;
Wu, Cedric Hsi-Jui
- In:
Journal of Islamic marketing
13
(
2022
)
3
,
pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
Saved in:
3
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
4
The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
5
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
6
The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita
;
Rohman, Fatchur
;
Sri Palupi …
-
2022
Persistent link: https://www.econbiz.de/10013494053
Saved in:
7
Comparing online travel review platforms as destination image information agents
Guo, Xinxin
;
Pesonen, Juho
;
Komppula, Raija
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 159-187
Persistent link: https://www.econbiz.de/10012545192
Saved in:
8
The role of online travel reviews in evolving tourists’ perceived destination image
Guo, Xinxin
;
Pesonen, Juho
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
4/5
,
pp. 372-392
Persistent link: https://www.econbiz.de/10013555439
Saved in:
9
The performance of ISO certification based on consumer perspective : a case study of a travel agency
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
24
(
2013
)
4
,
pp. 496-518
Persistent link: https://www.econbiz.de/10009752066
Saved in:
10
The impact of gamification adoption intention on brand awareness and loyalty in tourism : the mediating effect of customer engagement
Abou-Shouk, Mohamed
;
Soliman, Mohammad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588590
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