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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry : a dual business and consumer perspective
Papadopoulou, Maria; Papasolomou, Ioanna; Thrassou, Alkis - In: Competitiveness review : CR 32 (2022) 3, pp. 350-375
Persistent link: https://www.econbiz.de/10013429398
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa; Apaolaza, Vanessa; Hartmann, … - In: International journal of consumer studies 47 (2023) 5, pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces
Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.
1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …
Persistent link: https://www.econbiz.de/10012596857