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Market research
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Malhotra, Naresh K.
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24
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Diamantopoulos, Adamantios
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Deutsch-Koreanische Industrie- und Handelskammer
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Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
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Books on Demand GmbH <Norderstedt>
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Marketing Research Congress <45, 1992, Madrid>
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Seminar on market modelling
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
European Journal of Marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing Intelligence & Planning
40
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
6,534
Other ZBW resources
276
RePEc
14
EconStor
7
BASE
4
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date (oldest first)
1
Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek
- In:
Central European business review : CEBR
4
(
2015
)
3
,
pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
Saved in:
2
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
3
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company and the origins of market research
Ward, Douglas B.
-
2010
Persistent link: https://www.econbiz.de/10003779313
Saved in:
4
Special issue: Marketing history at the center
2009
Persistent link: https://www.econbiz.de/10003818771
Saved in:
5
Qualitative historical research in marketing
Witkowski, Terrence H.
;
Jones, D. G. Brian
- In:
Handbook of qualitative research methods in marketing
,
(pp. 70-82)
.
2006
Persistent link: https://www.econbiz.de/10003445797
Saved in:
6
Targeting and educating consumers in West Germany : market research by the Allensbach Institute up to the 1970s
Grube, Norbert
- In:
The voice of the citizen consumer : a history of market …
,
(pp. 75-95)
.
2011
Persistent link: https://www.econbiz.de/10008991239
Saved in:
7
Between opinion and desire : Elle magazine's survey research in 1950s France
Coffin, Judith G.
- In:
The voice of the citizen consumer : a history of market …
,
(pp. 51-73)
.
2011
Persistent link: https://www.econbiz.de/10008991243
Saved in:
8
Bitte forschen Sie weiter! : ein Rück-, Ein- und Ausblick auf die
Marktforschung
Müller-Peters, Horst
;
Lübbert, Claas
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 1-13)
.
2015
Persistent link: https://www.econbiz.de/10011280774
Saved in:
9
The rise of marketing and market research
Berghoff, Hartmut
(
contributor
); …
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009660931
Saved in:
10
Service(s) marketing research : developments and directions
Baron, Steve
;
Warnaby, Gary
;
Hunter-Jones, Philippa
- In:
International journal of management reviews : IJMR
16
(
2014
)
2
,
pp. 150-171
Persistent link: https://www.econbiz.de/10010380689
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