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~subject:"Marketing"
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Marketing
Dienstleistung
12
Dienstleistungssektor
12
Services marketing
8
Dienstleistungsmarketing
7
USA
6
Vereinigte Staaten
6
Management
5
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4
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4
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3
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Marketingmanagement
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Marktforschung
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1
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21
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Lovelock, Christopher H.
26
Wirtz, Jochen
9
Weinberg, Charles B.
3
Wright, Lauren
2
Chew, Patricia
1
Corey, Edwin Raymond
1
Davis, Nancy J.
1
Lewis, Barbara R.
1
Shapiro, Benson P.
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McGraw-Hill series in marketing
1
Praeger series in public and non-profit sector marketing
1
Prentice-Hall series in marketing
1
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USB Cologne (EcoSocSci)
15
ECONIS (ZBW)
11
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1
Services marketing
Lovelock, Christopher H.
(
contributor
)
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10004137218
Saved in:
2
Services marketing
Lovelock, Christopher H.
(
contributor
)
-
1996
-
3. ed.
Persistent link: https://www.econbiz.de/10004302147
Saved in:
3
Managing services : marketing, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004153871
Saved in:
4
Services marketing : text, cases, & readings
Lovelock, Christopher H.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004621275
Saved in:
5
Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10013476892
Saved in:
6
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000743057
Saved in:
7
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
8
Principles of service marketing and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10000676641
Saved in:
9
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003348508
Saved in:
10
Services marketing : people, technology, strategy
Wirtz, Jochen
;
Lovelock, Christopher H.
-
2016
-
Eighth edition
Persistent link: https://www.econbiz.de/10011433943
Saved in:
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