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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.; Tanner, John F. - 2009 - 4. ed.
Persistent link: https://www.econbiz.de/10003571677
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert; Tanner, John F. - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10001689787
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Salespeople, fairness, and buyer satisfaction : what about emotions?
Siadou-Martin, Béatrice; Vidal-Zeballos, David; … - In: Journal of business-to-business marketing 24 (2017) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10011763046
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A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.; Deutscher, Terry H.; Vandenbosch, … - In: Journal of business-to-business marketing 14 (2007) 1, pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
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Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael; Honeycutt, Earl D.; Ragland, Charles - In: Journal of business-to-business marketing 22 (2015) 4, pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
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Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.; Thelen, Shawn T. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert; Tanner, John F. - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10001590015
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert; Tanner, John F. - 2009 - 4. ed.
Persistent link: https://www.econbiz.de/10004901121