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Principles of marketing

Kotler, Philip - 1986 - 3. ed

Persistent link: https://www.econbiz.de/10000696917

Marketing management : analysis, planning, and control

Kotler, Philip - 1967

Persistent link: https://www.econbiz.de/10000566785

Marketing für Nonprofit-Organisationen

Kotler, Philip - 1978

Persistent link: https://www.econbiz.de/10000089706

Marketing management : analysis, planning, and control

Kotler, Philip - 1972 - 2. ed

Persistent link: https://www.econbiz.de/10000027242

Marketing-Strategie

Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 59-62). 2009

Persistent link: https://www.econbiz.de/10003885266

Marken

Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009

Persistent link: https://www.econbiz.de/10003885281

Ethical lapses of marketers

Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006

Persistent link: https://www.econbiz.de/10003430294

Reinventing marketing to manage the environmental imperative

Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135

Persistent link: https://www.econbiz.de/10009270894

Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip - 2003

Advertising -- Brands -- Business-to-business marketing -- Change -- Communication and promotion -- Companies -- Competitive advantage -- Competitors -- Consultants -- Corporate branding -- Creativity -- Customer needs -- Customer orientation -- Customer relationship management (CRM) --...

Persistent link: https://www.econbiz.de/10009517163

According to Kotler : the world's foremost authority on marketing answers your questions

Kotler, Philip - 2005 - 1. ed

Persistent link: https://www.econbiz.de/10002550502

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