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Marketing
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34
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18
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Leeflang, Peter
26
Wedel, Michel
15
Verhoef, Peter C.
5
Wittink, Dick R.
5
Bijmolt, Tammo H. A.
4
Wieringa, Jaap E.
4
Leeflang, Peter S. H.
3
Natter, Martin
3
Pauwels, Koen H.
3
Pieters, Rik
3
Baker, William
2
Böckenholt, Ulf
2
DeSarbo, Wayne S.
2
Ebbes, Peter
2
Heerde, Harald J. van
2
Hoekstra, Janita Cornelia
2
Kamakura, Wagner A.
2
Alsem, Karel Jan
1
Andrews, Rick L.
1
Arora, Neeraj
1
Bemmaor, Albert C.
1
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Bult, Jan R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International series in quantitative marketing
3
Foundations and trends in marketing : FTMKT
2
Journal of marketing
2
MSI reports : working paper series
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
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2
European management journal
1
Fundamentals of marketing research ; Vol. 4
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Italian journal of marketing : ITJM
1
Journal of applied econometrics
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing : journal of research and management
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
OR spectrum : quantitative approaches in management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Robert H. Smith School Research Paper
1
Schmalenbach Business Review (sbr)
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The nature and scope of marketing research
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
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ECONIS (ZBW)
36
BASE
5
USB Cologne (EcoSocSci)
2
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1
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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
Saved in:
2
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
3
Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
4
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
5
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
6
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
7
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
8
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
9
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
10
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
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