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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Dangerous territory : the societal marketing concept revisited
Gaski, John F. - In: Business horizons 28 (1985) 4, pp. 42-47
Persistent link: https://www.econbiz.de/10001024878
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F. - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
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Macromarketing the time is now
Wooliscroft, Ben - In: Journal of macromarketing 40 (2020) 2, pp. 153-155
Persistent link: https://www.econbiz.de/10012213751
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Re-inventing wroe?
Wooliscroft, Ben - In: Marketing theory 8 (2008) 4, pp. 367-385
Persistent link: https://www.econbiz.de/10003793769
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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How marketing serves the common good : a long-term consumer perspective
Gaski, John F.; Etzel, Michael James - In: Marketing and the common good : essays from Notre Dame …, (pp. 81-92). 2014
Persistent link: https://www.econbiz.de/10009774187
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Authenticity : a macromarketing perspective
Kadirov, Djavlonbek; Varey, Richard J.; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10010257265