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Kotler, Philip
135
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118
Meffert, Heribert
83
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77
Armstrong, Gary
37
Belz, Christian
30
Kuß, Alfred
30
Zerres, Michael P.
28
Unger, Fritz
27
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26
Kirchgeorg, Manfred
26
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25
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24
Dichtl, Erwin
24
Fritz, Wolfgang
24
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24
Reinecke, Sven
24
Koschnick, Wolfgang J.
23
Sheth, Jagdish N.
23
Tomczak, Torsten
23
Weis, Hans Christian
21
Wiedmann, Klaus-Peter
21
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20
Fill, Chris
20
Kleinaltenkamp, Michael
20
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19
Keller, Kevin Lane
18
Backhaus, Klaus
17
Blythe, Jim
17
Burmann, Christoph
17
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17
Schubert, Bernd
17
Zerres, Christopher
17
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16
Esch, Franz-Rudolf
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Hörschgen, Hans
16
Lammenett, Erwin
16
Lovelock, Christopher H.
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McDonald, Malcolm
16
Schüller, Anne M.
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Verlag Franz Vahlen
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Uni-Taschenbücher GmbH
10
Agricultural and Applied Economics Association - AAEA
9
De Gruyter Oldenbourg
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Duncker & Humblot
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Springer-Verlag GmbH
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Verlag Dr. Kovač
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Fördergesellschaft Marketing an der Universität Augsburg
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NetLibrary, Inc
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Springer Gabler <Firma>
7
Technische Universität Braunschweig
7
Absatzwirtschaftliche Gesellschaft
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Springer International Publishing
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4
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4
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4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
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4
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4
Wiley-VCH
4
Berliner Wissenschafts-Verlag
3
Campus Verlag
3
Center of Market Oriented Product and Production Management <Mainz>
3
Charles H. Dyson School of Applied Economics and Management, Cornell University
3
College of Commerce <Chicago, Ill.>
3
Erich-Schmidt-Verlag <Berlin>
3
Eurohandelsinstitut
3
European Association for Industrial Marketing Research
3
European Marketing Academy
3
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Lehrbuch
68
Springer eBook Collection
66
Springer eBook Collection / Business and Economics
52
Gabler Edition Wissenschaft
43
Europäische Hochschulschriften / 5
32
Hamburger Schriften zur Marketingforschung
23
Research
23
Journal of marketing management : MM
22
Journal of business research : JBR
20
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
20
Journal of historical research in marketing
19
Kohlhammer Edition Marketing
19
Neue betriebswirtschaftliche Forschung : Nbf
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
DUV / Wirtschaftswissenschaft
15
Springer eBooks / Business and Economics
15
Wirtschaftswissenschaft
15
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
14
Erfurter Hefte zum angewandten Marketing
14
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Kohlhammer-Edition Marketing
14
Meffert-Marketing-Edition
14
Gabler Research
13
Gabler-Lehrbuch
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Modernes Marketing für Studium und Praxis
13
Political marketing in the United States
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essentials
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Beiträge zum Produkt-Marketing
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Gabler-Edition Wissenschaft
12
Journal of marketing
12
Schriftenreihe Schwerpunkt Marketing
12
Thexis / Fachbericht für Marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Basler Schriften zum Marketing
11
Beiträge zur Marketingwissenschaft
11
Edward Elgar E-Book Archive
11
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ECONIS (ZBW)
4,589
USB Cologne (EcoSocSci)
3,173
RePEc
51
BASE
14
EconStor
10
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8
OLC EcoSci
3
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1
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
2
Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
3
Always on :
advertising
, marketing, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
Saved in:
4
Kellogg on
advertising
& media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
5
Advertising
sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Pennock, Pamela E.
-
2007
Persistent link: https://www.econbiz.de/10004879831
Saved in:
6
Marketing in an electronic age
Buzzell, Robert Dow
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541522
Saved in:
7
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
8
Breaking up America : advertisers and the new media world
Turow, Joseph
-
1997
Persistent link: https://www.econbiz.de/10004343099
Saved in:
9
Branded entertainment : product placement and brand strategy in the entertainment business
Lehu, Jean-Marc
-
2007
Persistent link: https://www.econbiz.de/10004880495
Saved in:
10
Ad women : how they impact what we need, want and buy
Sivulka, Juliann
-
2009
Persistent link: https://www.econbiz.de/10004925804
Saved in:
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