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Marketing management
Marketing
31,289
Deutschland
5,657
Marketingmanagement
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Germany
4,540
Theorie
4,415
Theory
4,388
Consumer behaviour
3,152
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marketing
2,567
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2,136
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1,967
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1,844
Management
1,814
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1,800
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1,790
Markenpolitik
1,741
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1,737
Brand management
1,708
Markenführung
1,701
USA
1,700
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1,694
Kundenmanagement
1,623
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1,394
Internet
1,298
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1,292
Market research
1,219
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1,178
Agribusiness
1,103
Erfolgsfaktor
1,056
Advertising
1,054
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1,038
Marketingtheorie
1,000
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959
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885
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846
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Kotler, Philip
75
Bruhn, Manfred
50
Homburg, Christian
33
Pepels, Werner
31
Meffert, Heribert
25
Kerin, Roger A.
24
Keller, Kevin Lane
23
Kuß, Alfred
22
Tomczak, Torsten
22
Armstrong, Gary
21
Hartley, Steven W.
19
Kirchgeorg, Manfred
19
Fantapié Altobelli, Claudia
18
Peter, Jerome Paul
18
Drees, Norbert
16
Sander, Matthias
16
Sheth, Jagdish N.
16
Berndt, Ralph
15
Donnelly, James H.
14
Piercy, Nigel
14
Unger, Fritz
14
Wiedmann, Klaus-Peter
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Reinecke, Sven
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Huber, Frank
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Rudelius, William
12
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10
Vrontis, Demetris
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9
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9
Fuchs, Wolfgang
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Krohmer, Harley
9
Runia, Peter
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9
Winkelmann, Peter
9
Adeola, Ogechi
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Albers, Sönke
8
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8
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American Marketing Association
36
Springer Fachmedien Wiesbaden
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OECD
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Verlag Franz Vahlen
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Haufe-Lexware GmbH & Co. KG
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De Gruyter Oldenbourg
7
Harvard Graduate School of Business Administration
7
Duncker & Humblot
6
Fördergesellschaft Marketing an der Universität Augsburg
6
NetLibrary, Inc
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
American Management Association
4
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Edward Elgar Publishing
4
IGI Global
4
Pearson Studium
4
Wiley-VCH
4
Erich-Schmidt-Verlag <Berlin>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Springer-Verlag GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Arthur D. Little International Inc. <Wiesbaden>
2
Books on Demand GmbH <Norderstedt>
2
European Society for Opinion and Marketing Research
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
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SpringerLink / Bücher
136
Lehrbuch
58
Journal of business research : JBR
56
Gabler Edition Wissenschaft
52
Europäische Hochschulschriften / 5
51
Industrial marketing management : the international journal for industrial and high-tech firms
51
Springer eBook Collection
41
Springer eBook Collection / Business and Economics
34
European journal of marketing : EJM
22
Journal of strategic marketing
22
Schriften zu Marketing und Management
22
Journal of marketing management : MM
21
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
19
Journal of marketing
18
Neue betriebswirtschaftliche Forschung : Nbf
18
Journal of business-to-business marketing
17
Erfurter Hefte zum angewandten Marketing
16
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
McGraw-Hill/Irwin series in marketing
13
Business horizons
12
DUV / Wirtschaftswissenschaft
12
Gabler-Edition Wissenschaft
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Research
11
Springer eBook Collection / Business and Management
11
Beiträge zum Produkt-Marketing
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Hamburger Schriften zur Marketingforschung
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
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ECONIS (ZBW)
4,192
Other ZBW resources
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1
Industrial
marketing
: cases and concepts
Corey, E. Raymond
(
contributor
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000814217
Saved in:
2
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
3
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
4
International
marketing
: a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
5
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
6
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
7
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
8
Marketingkommunikation mit neuen Medien : zukunftsfähige Konzepte für den Mittelstand
Pradel, Marcus
-
1997
Persistent link: https://www.econbiz.de/10000628880
Saved in:
9
Multimedia-Kommunikation : systematische Planung und Umsetzung eines interaktiven Marketinginstruments
Bruhn, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000630042
Saved in:
10
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
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