Schneider, Uli (ed.); Hoika, Jürgen (ed.) - 2023
PART 1: Understanding Digital Marketing in the Automotive Semiconductor Industry -- Chapter 1. Opportunities of and … Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company -- Chapter 2. Digital Customer … digital marketing approaches in the automotive electronics market -- Chapter 4. Overcoming Barriers to Digital Marketing in …