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~subject:"Marketing management"
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Marketing management
Marktforschung
25
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19
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Day, George S.
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Simões, Cláudia
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Weitz, Barton A.
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1
Moorman, Christine
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Journal of marketing
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The marketing book
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Critical marketing : defining the field
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European Journal of Marketing
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European journal of marketing : EJM
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Handbook of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of historical research in marketing
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Long range planning : LRP ; international journal of strategic management
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Oxford review of economic policy
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The profit impact of marketing strategy project : retrospect and prospects
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Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
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2
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
Saved in:
3
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
4
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-86)
.
2003
Persistent link: https://www.econbiz.de/10001725087
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5
Product strategies, managerial comprehension, and organizational performance
Wensley, Robin
- In:
Oxford review of economic policy
15
(
1999
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
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6
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
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7
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
8
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
9
Closing the marketing capabilities gap
Day, George S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
Saved in:
10
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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