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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin - In: Critical marketing : defining the field, (pp. 233-243). 2007
Persistent link: https://www.econbiz.de/10003534575
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-85). 2016
Persistent link: https://www.econbiz.de/10011471631
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-86). 2003
Persistent link: https://www.econbiz.de/10001725087
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Product strategies, managerial comprehension, and organizational performance
Wensley, Robin - In: Oxford review of economic policy 15 (1999) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
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Research in the gap between the obvious and the improbable
Wensley, Robin - In: Journal of historical research in marketing 9 (2017) 3, pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
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Analysis for strategic market planning decisions
Day, George S. - 1987 - 1. reprint
Persistent link: https://www.econbiz.de/10000734721
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Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S. - In: The profit impact of marketing strategy project : …, (pp. 28-40). 2009
Persistent link: https://www.econbiz.de/10003927211
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Closing the marketing capabilities gap
Day, George S. - In: Journal of marketing 75 (2011) 4, pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608