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~subject:"Marketing management"
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Marketing management
Wettbewerbsstrategie
9,094
Competitive strategy
8,934
Theorie
2,067
Theory
2,041
Deutschland
1,770
Strategisches Management
1,752
Germany
1,628
Strategic management
1,449
Wettbewerb
966
Internationaler Wettbewerb
946
International competition
904
Loyalty program
893
Competition
892
Kundenbindungsprogramm
887
USA
714
Beziehungsmarketing
699
Relationship marketing
698
United States
664
Multinationales Unternehmen
655
Wettbewerbsvorteil
618
Transnational corporation
607
KMU
585
SME
580
Unternehmenserfolg
575
Competitive advantage
569
Innovation
560
Consumer behaviour
559
Firm performance
554
Innovationsmanagement
551
Welt
548
Konsumentenverhalten
544
World
540
Innovation management
510
Marketingmanagement
482
Globalization
444
Globalisierung
415
Erfolgsfaktor
396
Unternehmenskooperation
376
Management
375
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66
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41
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41
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33
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28
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28
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21
Sammelwerk
21
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17
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17
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16
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15
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12
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11
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1
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1
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1
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1
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1
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English
343
German
137
French
2
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2
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1
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Keller, Kevin Lane
5
Benkenstein, Martin
4
Hooley, Graham J.
4
Pehrsson, Anders
4
Boulding, William
3
Christen, Markus
3
Kumar, V.
3
Lillard, Dean R.
3
Morgan, Neil A.
3
Parnell, John A.
3
Piercy, Nigel
3
Rajagopal
3
Sfekas, Andrew
3
Simon, Hermann
3
Springer, Reiner
3
Trout, Jack
3
Van Wassenhove, Luk N.
3
Varadarajan, P. Rajan
3
Acquaah, Moses
2
Andersen, Poul Houman
2
Apéria, Tony
2
Atasu, Atalay
2
Baumüller, Nicole
2
Bea, Franz Xaver
2
Benz, Men-Andri
2
Birnbaum, Daniel
2
Blythe, Jim
2
Borowicz, Frank
2
Bounie, David
2
Bradley, Nigel
2
Brock, Christian
2
Chan-Olmsted, Sylvia M.
2
Chaveles, Spyros
2
Chen, Ying-Ju
2
Connor, John Murray
2
Cool, Karel O.
2
Craig, C. S.
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
2
Day, George S.
2
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AMACOM
2
DePaul University / College of Commerce
2
INSEAD
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Energy Agency
2
OECD
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
National Bureau of Economic Research
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Universität Duisburg <1980-2002>
1
W. Kohlhammer GmbH
1
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Journal of business research : JBR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Schriften zu Marketing und Management
8
European journal of marketing : EJM
6
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Berichte aus der Betriebswirtschaft
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Journal of retailing
4
Journal of retailing and consumer services
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of international marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Asian journal of management cases
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international business and economics : JIBE
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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Source
All
ECONIS (ZBW)
474
Other ZBW resources
6
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11
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
12
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
13
Mixed strategy multiple-channel retailing with RFID information
Yoon, Eun Jung
;
Zhou, Wei
- In:
Journal of organizational computing and electronic commerce
21
(
2011
)
4
,
pp. 368-383
Persistent link: https://www.econbiz.de/10009428224
Saved in:
14
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
15
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
16
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
17
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
18
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
Saved in:
19
30 years of frequent flyer programs
Boer, Evert R. de
;
Gudmundsson, Sveinn Vidar
- In:
Journal of air transport management
24
(
2012
),
pp. 18-24
Persistent link: https://www.econbiz.de/10009702366
Saved in:
20
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
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