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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
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Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
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On reforming marketing : for marketing systems and brand equity strategy
Hunt, Shelby D. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 69-77). 2006
Persistent link: https://www.econbiz.de/10003430097
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The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
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Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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Alliance market orientation, new product development and resource advantage theory
Bicen, Pelin; Hunt, Shelby D. - In: The journal of business & industrial marketing 27 (2012) 7, pp. 592-600
Persistent link: https://www.econbiz.de/10009672465