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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Marketing/entrepreneurship interface research priorities (2023-2026)
Alqahtani, Nasser; Uslay, Can - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 405-419
Persistent link: https://www.econbiz.de/10013369674
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
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Marketingmanagement für Entrepreneure
Möbus, Matthias (ed.) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002956513
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Entrepreneurial marketing : competing by challenging conventions
Chaston, Ian - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001421597
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Handbook of entrepreneurship and marketing
Fillis, Ian (ed.); Telford, Nicholas (ed.) - 2020
selling for the owner manager (OM) and soloist / Peter J. Fraser and Iain S. Fraser -- 19. Entrepreneurship, marketing and the … marketing and the arts and cultural industries -- 20. Entrepreneurship and marketing in the film industry / Finola Kerrigan … / Chloe Preece and Nicholas Telford -- Part VI: Concluding thoughts -- 28. Handbook of entrepreneurship and marketing …
Persistent link: https://www.econbiz.de/10012294206
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Entrepreneurial and market orientation relationship to performance: the multicultural perspective
Todorovic, Zelimir William; Ma, Jun - In: Journal of enterprising communities : people and places … 2 (2008) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003935155
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Market creation: the epitome of entrepreneurial marketing practices
Gaddefors, Johan; Anderson, Alistair R. - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10003949103