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Marketingmanagement
Brand management
73
Markenführung
73
Marketing management
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33
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33
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33
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Markentransfer
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Relationship marketing
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Advertising
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8
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Markenarchitektur
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Product management
6
Produktmanagement
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5
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4
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Keller, Kevin Lane
45
Kotler, Philip
25
Brady, Mairead
4
Hansen, Torben
4
Aaker, David A.
3
Brown, James R.
3
Dev, Chekitan S.
3
Goodman, Malcolm
3
Hoeffler, Steve
3
Opresnik, Marc Oliver
3
Apéria, Tony
2
Bliemel, Friedhelm
2
Chernev, Alexander
2
Georgson, Mats
2
Lu, Taihong
2
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2
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1
Ambler, Tim
1
Batra, Rajeev
1
Bhattacharya, C.
1
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Goodman, Malcolm Robert Victor
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wi - Wirtschaft
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wi wirtschaft
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Brand management ; Vol. 1
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1
Does marketing need reform? : fresh perspectives on the future
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Journal of advertising : official publication of the American Academy of Advertising
1
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1
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1
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1
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1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The Cornell School of hotel administration handbook of applied hospitality strategy
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
6
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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2
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
3
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.
;
Zhou, Kevin Zheng
;
Brown, James R.
; …
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 263-272)
.
2010
Persistent link: https://www.econbiz.de/10008667136
Saved in:
4
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
5
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
8
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
9
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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