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Les clés du marketing
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Subject
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Marketingmanagement
Marketing
224
Marketing management
89
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
USA
28
Strategisches Management
27
United States
26
Soziomarketing
25
Marktforschung
23
Absatz
18
Social marketing
17
Strategic management
16
Management
15
Vereinigte Staaten
15
Social Marketing
14
Nonprofit-Organisation
13
Einführung
12
Beziehungsmarketing
11
Relationship marketing
11
Absatzpolitik
9
Nonprofit organization
9
Absatzplanung
8
Brand management
8
Kundenmanagement
8
Lehrbuch
8
Markenführung
8
Asien
7
Corporate Social Responsibility
7
Markenpolitik
7
Marketingstrategie
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Online-Marketing
7
Welt
7
World
7
Innovation
6
Internationaler Wettbewerb
6
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Undetermined
4
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Book / Working Paper
115
Article
11
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Lehrbuch
51
Textbook
39
Glossar enthalten
16
Glossary included
16
Aufsatz im Buch
8
Book section
8
Case study
6
Fallstudie
6
Einführung
4
Article in journal
3
Aufsatz in Zeitschrift
3
Guidebook
3
Ratgeber
3
Aufsatzsammlung
2
Mehrbändiges Werk
2
Multi-volume publication
2
Aufgabensammlung
1
Collection of articles of several authors
1
Collection of articles written by one author
1
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1
Nachschlagewerk
1
Reference book
1
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1
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1
Sammlung
1
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Language
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English
90
German
30
Undetermined
5
Hungarian
1
Author
All
Kotler, Philip
121
Keller, Kevin Lane
25
Armstrong, Gary
21
Bliemel, Friedhelm
7
Kartajaya, Hermawan
7
Setiawan, Iwan
6
Chernev, Alexander
5
Andreasen, Alan R.
4
Brady, Mairead
4
Hansen, Torben
4
Harris, Lloyd C.
4
Opresnik, Marc Oliver
4
Goodman, Malcolm
3
Piercy, Nigel
3
Saunders, John A.
3
Suvit Maesincee
3
Wong, Veronica
3
Caslione, John A.
2
Jain, Dipak
2
Lu, Taihong
2
Pförtsch, Waldemar A.
2
Pyka, Petra
2
Reber, Heidi
2
Roberto, Eduardo L.
2
Sponholz, Uwe
2
Walther, Werner
2
Achrol, Ravi S.
1
Ansary, Adel I. el-
1
Balasubramanian, Sridhar
1
Bühler, Maria
1
Calder, Bobby J.
1
Chakrabarti, Satyajit
1
Cox, Keith
1
Cox, Keith K.
1
Döbert, Brigitte
1
Ecker, Andrea
1
Fahey, Colleen
1
Fahey, Liam
1
Franken, Birgit
1
Goodman, Malcolm Robert Victor
1
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Institution
All
Pearson Studium
4
AMACOM
1
Campus Verlag
1
Pearson Deutschland GmbH
1
Published in...
All
wi - Wirtschaft
6
Always learning
4
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
McGrawHill education
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Review of marketing research
1
Springer Business Cases
1
The Prentice Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
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Source
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ECONIS (ZBW)
99
USB Cologne (EcoSocSci)
27
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How brands grow : la vérité sur la croissance des marques
Sharp, Byron
-
2018
Persistent link: https://www.econbiz.de/10011788652
Saved in:
2
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
3
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
4
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
5
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
6
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
7
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
8
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
9
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
10
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
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