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Marketingmanagement
Unternehmen
35,526
Marketing
31,350
Export
17,250
Theorie
14,100
Theory
13,908
Wirtschaftsprognose
11,788
Nachfrage
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Economic forecast
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10,140
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7,437
USA
6,346
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5,251
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5,186
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5,095
Welt
4,427
Schätzung
4,369
World
4,304
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4,162
Management
3,588
Marketing management
3,527
China
3,193
Strategisches Management
2,816
Wirtschaftswachstum
2,792
Consumer behaviour
2,703
Economic growth
2,610
Konsumentenverhalten
2,598
marketing
2,583
Innovation
2,582
EU-Staaten
2,516
EU countries
2,447
Industrie
2,371
Produktivität
2,054
Wirtschaftslage
1,915
Productivity
1,914
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27
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20
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12
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Kotler, Philip
83
Bruhn, Manfred
46
Meffert, Heribert
32
Kerin, Roger A.
23
Keller, Kevin Lane
22
Kirchgeorg, Manfred
22
Pepels, Werner
22
Armstrong, Gary
21
Hartley, Steven W.
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
14
Baker, Michael John
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Tomczak, Torsten
12
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Adeola, Ogechi
9
Doyle, Peter
9
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
9
Huber, Frank
9
McDonald, Malcolm
9
Runia, Peter
9
Sheth, Jagdish N.
9
Backhaus, Klaus
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Ahlert, Dieter
7
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kreutzer, Ralf T.
7
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American Marketing Association
34
Springer Fachmedien Wiesbaden
21
OECD
10
Fördergesellschaft Marketing an der Universität Augsburg
7
Verlag Franz Vahlen
7
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Haufe-Lexware GmbH & Co. KG
5
American Management Association
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Books on Demand GmbH <Norderstedt>
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
USA / General Accounting Office
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
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SpringerLink / Bücher
81
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
52
Lehrbuch
33
Europäische Hochschulschriften / 5
29
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of marketing management : MM
22
Gabler Edition Wissenschaft
21
Springer eBook Collection
21
Springer eBook Collection / Business and Economics
20
Journal of marketing
19
Journal of business-to-business marketing
18
Marketing intelligence & planning
18
Journal of Islamic marketing : JIMA
17
The journal of business & industrial marketing
17
Marketing theory
15
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International marketing review
11
Journal of marketing communications
11
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Gabler-Edition Wissenschaft
8
Journal of Islamic marketing
8
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Source
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ECONIS (ZBW)
3,617
USB Cologne (EcoSocSci)
144
EconStor
3
USB Cologne (business full texts)
2
BASE
1
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91
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
92
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
93
The entrepreneurial
marketing
management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon
;
Ndlovu, Tabani
- In:
Journal of small business and entrepreneurship : JSBE ; …
27
(
2014
)
1/3
,
pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
Saved in:
94
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
95
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
96
From
marketing
to crisis management : how key messages changed during corona pandemic in Saudi food industry
Almutairi, Faisal Abdulhadi
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10013161847
Saved in:
97
Gamification as a
marketing
strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
98
Impact of political
marketing
in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
99
A review of two decades of research on language in international and multicultural
marketing
(1997-2020)
Park, Yung-Hwal
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
Saved in:
100
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
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