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Marketingmanagement
Beziehungsmarketing
50
Relationship marketing
50
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
20
Lieferantenmanagement
18
Supplier relationship management
18
Einzelhandel
12
Firm performance
12
Retail trade
12
USA
12
United States
12
Unternehmenserfolg
12
Marketing
10
Innovation
9
Salespeople
9
Verkaufspersonal
9
relationship marketing
9
Distribution channel
8
New product development
8
Produktentwicklung
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Theorie
8
Theory
8
Vertriebsweg
8
Business network
7
Customer integration
7
Internet marketing
7
Kundenintegration
7
Market research
7
Marktforschung
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Unternehmensnetzwerk
7
Data protection
6
Datenschutz
6
E-commerce
6
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Article
15
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5
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Aufsatz in Zeitschrift
15
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3
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2
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1
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1
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English
20
Author
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Palmatier, Robert W.
17
Arnold, Todd J.
2
Dant, Rajiv P.
2
Evans, Kenneth R.
2
Grewal, Dhruv
2
Gu, Flora Fang
2
Leung, Fine F.
2
Sridhar, Shrihari
2
Stern, Louis W.
2
Weaven, Scott
2
Ansary, Adel I.
1
Ansary, Adel I. el-
1
Beck, Joshua T.
1
Chapman, Kelly
1
Chen, Yen Chun
1
Crecelius, Andrew T.
1
Fang, Eric
1
Folse, Judith Anne Garretson
1
Gopalakrishna, Srinath
1
Houston, Mark B.
1
Kozlenkova, Irina
1
Kozlenkova, Irina V.
1
Lee, Ju-Yeon
1
Li, Xiaoling
1
Li, Yiwei
1
Lie, Po-Chien
1
Liu, Juanyi
1
Moffett, Jordan W.
1
Perkins, Helen
1
Quach, Sara
1
Samaha, Stephen
1
Samaha, Stephen A.
1
Sardana, Deepak
1
Scheer, Lisa K.
1
Sivadas, Eugene
1
Steinhoff, Lena
1
Thaichon, Park
1
Watson, George F., IV.
1
Zhang, Jonathan Z.
1
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American Marketing Association
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of the Academy of Marketing Science
5
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
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ECONIS (ZBW)
20
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1
Advancing marketing strategy research
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
Saved in:
2
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
3
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun
;
Lie, Po-Chien
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
Saved in:
4
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
5
Marketing strategy : based on first principles and data analytics
Palmatier, Robert W.
;
Sridhar, Shrihari
-
2017
-
1st edition
Persistent link: https://www.econbiz.de/10011620459
Saved in:
6
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
7
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
8
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
9
Marketing channel strategy
Palmatier, Robert W.
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2015
-
8. ed., global ed.
Persistent link: https://www.econbiz.de/10010405005
Saved in:
10
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
1
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