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Marketingmanagement
Marktforschung
12,249
Market research
6,539
Credibility
5,453
Glaubwürdigkeit
5,307
Informationswert
5,192
Information value
5,001
Theorie
4,959
Theory
4,878
Viral marketing
4,766
Virales Marketing
4,756
Konsumentenverhalten
4,656
Consumer behaviour
4,643
Social Web
2,462
Social web
2,461
Online-Marketing
1,936
Internet marketing
1,924
Deutschland
1,923
Germany
1,554
USA
1,526
Geldpolitik
1,457
United States
1,457
Monetary policy
1,433
Beziehungsmarketing
1,102
Marketing
1,097
Relationship marketing
1,097
Online-Handel
957
Online retailing
954
Börsenkurs
916
Vereinigte Staaten
909
Share price
901
Marketing management
880
Asymmetrische Information
835
Asymmetric information
823
Kundenzufriedenheit
755
Customer satisfaction
750
Markenführung
710
Brand management
708
Markenimage
673
Brand image
669
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25
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16
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12
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8
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4
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3
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Fink, Klaus-J.
6
Hawkins, Del I.
6
Peter, Jerome Paul
6
Albers, Sönke
5
Bauer, Hans H.
5
Bieger, Thomas
5
Donnelly, James H.
5
Herrmann, Andreas
5
Homburg, Christian
5
Kotler, Philip
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Baier, Daniel
4
Ferrell, Odies C.
4
Hanssens, Dominique M.
4
Harker, Patrick T.
4
Lindgreen, Adam
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Rietz, Christian
4
Sheth, Jagdish N.
4
Simon, Hermann
4
Steenburgh, Thomas J.
4
Wind, Yoram
4
Winer, Russell S.
4
Beckman, Theodore N.
3
Best, Roger J.
3
Boyd, Harper W.
3
Buell, Victor P.
3
Clancy, Kevin J.
3
Davidson, William R.
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
Eisend, Martin
3
Engler, Uwe
3
Fischer, Marc
3
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American Marketing Association
14
European Society for Opinion and Marketing Research
6
AMACOM
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
Springer International Publishing
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Güterfernverkehrs
1
BusinessVillage GmbH
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cornelsen Scriptor
1
DePaul University / College of Commerce
1
Deutsch-Koreanische Industrie- und Handelskammer
1
Duncker & Humblot
1
Esomar
1
Finansovyj Universitet
1
Forum Berufsbildung
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
Marketing Research Congress <45, 1992, Madrid>
1
Marketing Research Congress <48, 1995, Den Haag>
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
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Published in...
All
Europäische Hochschulschriften / 5
15
Journal of the Academy of Marketing Science
11
SpringerLink / Bücher
11
Journal of business research : JBR
9
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business economics : JBE
5
Marketing letters : a journal of research in marketing
5
Review of marketing research
5
Springer eBook Collection / Business and Management
5
Business horizons
4
Entscheidungsunterstützung für ökonomische Probleme
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of advertising research
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of retailing and consumer services
4
Marketing theory
4
The journal of business & industrial marketing
4
The marketing review
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of wine business research : IJWBR
3
Journal of Islamic marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of strategic marketing
3
Management research review
3
more ...
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Source
All
ECONIS (ZBW)
898
USB Cologne (EcoSocSci)
3
EconStor
2
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903
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1
Nanoinfluencer marketing : how message features affect
credibility
and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
2
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of
credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
3
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
4
Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri
;
Kazanis, Cynthia
;
Jain, Ingita
- In:
Handbook of research on customer engagement
,
(pp. 271-290)
.
2019
Persistent link: https://www.econbiz.de/10013163389
Saved in:
5
twitter im Unternehmen : Einsatzmöglichkeiten des sozialen Netzwerkes twitter im Marketing
Wagner, Robert
-
2010
Persistent link: https://www.econbiz.de/10014005657
Saved in:
6
Dynamism inside the Mo Box : the
credibility
of market information as a key factor in market orientation
Yamashita, Yuko
;
Uehara, Wataru
;
Fukutomi, Gen
;
Sasaki, …
- In:
Hitotsubashi journal of commerce & management
46
(
2012
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009716606
Saved in:
7
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
8
Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
9
The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Miles, Chris
- In:
Marketing theory
14
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
Saved in:
10
Viral Marketing im E-Business
Leonardi, Jean-Manuel
-
2008
Persistent link: https://www.econbiz.de/10003768547
Saved in:
1
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