Narrow search
Showing 1 - 10 of 1,895
Cover Image
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Cover Image
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Cover Image
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Cover Image
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Cover Image
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Cover Image
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Cover Image
The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …
Persistent link: https://www.econbiz.de/10014371857
Cover Image
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.);  … - 2023
Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2 …: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3: Direct Marketing in the Kenyan Public Sector …
Persistent link: https://www.econbiz.de/10014253072
Cover Image
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
Cover Image
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study …
Persistent link: https://www.econbiz.de/10014318553