//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Conceptualizing health consume...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Gesundheitswesen
20,980
Health care system
18,418
Theorie
11,885
Theory
11,698
Deutschland
8,125
Markenführung
8,062
Brand management
8,058
Kundenzufriedenheit
7,883
Customer satisfaction
7,872
USA
7,497
Germany
7,392
Dienstleistungsqualität
7,199
Service quality
7,184
United States
7,087
Health care
6,887
Gesundheitsversorgung
6,878
Markenimage
6,865
Brand image
6,838
Social Web
6,008
Social web
6,005
Online-Handel
5,776
Online retailing
5,758
Online-Marketing
5,147
Internet marketing
5,108
Electronic Commerce
4,564
Einzelhandel
4,531
Retail trade
4,446
E-commerce
4,404
Brand
4,387
Markenartikel
4,380
Gesundheitspolitik
3,901
Kundenintegration
3,889
Customer integration
3,875
Marketing management
3,848
Werbewirkung
3,632
more ...
less ...
Online availability
All
Undetermined
1,190
Free
483
Type of publication
All
Article
2,554
Book / Working Paper
1,331
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,165
Aufsatz in Zeitschrift
2,165
Aufsatz im Buch
390
Book section
390
Hochschulschrift
253
Thesis
203
Graue Literatur
191
Non-commercial literature
191
Collection of articles of several authors
129
Sammelwerk
129
Working Paper
109
Arbeitspapier
106
Aufsatzsammlung
99
Bibliografie enthalten
75
Bibliography included
75
Case study
66
Fallstudie
66
Lehrbuch
59
Textbook
52
Konferenzschrift
44
Ratgeber
43
Guidebook
41
Handbook
32
Handbuch
32
Conference proceedings
22
Conference paper
21
Konferenzbeitrag
21
Reprint
20
Collection of articles written by one author
13
Sammlung
13
Festschrift
9
Glossar enthalten
9
Glossary included
9
Bibliografie
4
CD-ROM, DVD
4
Interview
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Mehrbändiges Werk
3
Multi-volume publication
3
more ...
less ...
Language
All
English
3,197
German
676
Polish
10
French
7
Russian
2
Czech
1
Hungarian
1
Romanian
1
Swedish
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Bruhn, Manfred
24
Homburg, Christian
21
Kumar, V.
19
Bauer, Hans H.
14
Sheth, Jagdish N.
14
Vrontis, Demetris
10
Hawkins, Del I.
9
Ko, Eunju
9
Melewar, T. C.
9
Terho, Harri
9
Verhoef, Peter C.
9
Best, Roger J.
8
Esch, Franz-Rudolf
8
Gierl, Heribert
8
Grönroos, Christian
8
Lindgreen, Adam
8
Palmatier, Robert W.
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Albers, Sönke
7
Neslin, Scott A.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Schultz, Don E.
7
Wilde, Klaus D.
7
Bruwer, Johan
6
Fink, Klaus-J.
6
Foxall, Gordon R.
6
Gao, Tao
6
Hennig-Thurau, Thorsten
6
Hollensen, Svend
6
Keller, Kevin Lane
6
Kirchgeorg, Manfred
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Mothersbaugh, David L.
6
O'Cass, Aron
6
Payne, Adrian
6
Petersen, J. Andrew
6
more ...
less ...
Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
AMACOM
3
European Society for Opinion and Marketing Research
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Chartered Institute of Marketing
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cranfield School of Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Econometrisch Instituut <Rotterdam>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Heinrich-Böll-Stiftung
1
Helmut-Schmidt-Universität
1
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht / Fakultät für Wirtschaft und Recht
1
more ...
less ...
Published in...
All
Journal of business research : JBR
101
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of retailing and consumer services
51
Journal of strategic marketing
45
Journal of marketing communications
41
SpringerLink / Bücher
41
The journal of business & industrial marketing
38
European journal of marketing : EJM
35
Journal of marketing management : MM
34
Journal of marketing
30
Journal of the Academy of Marketing Science
28
The journal of product & brand management
28
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Business horizons
23
Journal of retailing
23
Psychology & marketing
21
Journal of Islamic marketing : JIMA
19
Cogent business & management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The journal of consumer marketing
18
Harvard-Business-Manager : das Wissen der Besten
17
Marketing intelligence & planning
17
Springer eBook Collection
17
International journal of internet marketing and advertising : IJIMA
16
International journal of retail & distribution management
16
International review on public and non-profit marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Gabler Edition Wissenschaft
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
International journal of advertising : the review of marketing communications
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Europäische Hochschulschriften / 5
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
more ...
less ...
Source
All
ECONIS (ZBW)
3,876
USB Cologne (EcoSocSci)
9
EconStor
3
Showing
1
-
10
of
3,888
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Assessment of customer involvement and consequences of involvement in home appliances purchase
Janaki, P.
;
Santhi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011398117
Saved in:
5
Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin
- In:
Management research review
39
(
2016
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
Saved in:
6
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
7
The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne
;
Wünderlich, Nancy V.
;
Wangenheim, …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
Saved in:
8
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
9
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
10
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->