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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Exploring proactive niche market strategies in the steel industry : activities and implications
Ottoson, Mikael; Kindström, Daniel - In: Industrial marketing management : the international … 55 (2016), pp. 119-130
Persistent link: https://www.econbiz.de/10011503627
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Orthorexia nervosa : can healthy eating food trends impact food companies marketing strategies?
Duarte, Paulo; Silva, Susana C.; Pisco, Ana Margarida Sintra - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 754-770
Persistent link: https://www.econbiz.de/10012243635
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Taking a deliberate approach : the enactment of brand orientation in an SME context
Hodge, Nicole M.; McMullen, Cathi; Kleinschafer, Jodie - In: The journal of brand management : an international journal 25 (2018) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011885073
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer; Carter, Steve - 2005
Persistent link: https://www.econbiz.de/10004514056
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
Mutum, Dilip S. (ed.); Soo Yeong Ewe (ed.);  … - 2024
1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...
Persistent link: https://www.econbiz.de/10014512195
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - 2024
1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success...
Persistent link: https://www.econbiz.de/10014470295
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Retailization : brand survival in the age of retailer power
Thomassen, Lars; Lincoln, Keith; Aconis, Anthony - 2006
Persistent link: https://www.econbiz.de/10004863244
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Global marketing management : changes, new challenges, and strategies
Lee, Kiefer; Carter, Steve - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004929556