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~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
95
Konsumentenverhalten
95
Theorie
63
Theory
63
USA
41
United States
41
Marketingmanagement
36
Marketing management
35
Marketing
34
Internet marketing
33
Online-Marketing
31
Advertising
30
Preismanagement
29
Pricing strategy
29
Werbung
29
Competition
26
Marktforschung
25
Brand management
24
Wettbewerb
24
Advertising effects
23
Markenführung
23
Werbewirkung
23
Brand
22
Game theory
22
Markenartikel
22
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
20
Marketing theory
20
Relationship marketing
20
Spieltheorie
20
Learning process
19
Lernprozess
19
pricing
19
Market research
17
game theory
16
Distribution channel
15
Social Web
15
Social web
15
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Undetermined
1
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Article
14
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6
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Article in journal
9
Aufsatz in Zeitschrift
9
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5
Book section
5
Festschrift
3
Collection of articles of several authors
2
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2
Sammelwerk
2
Sammlung
2
Arbeitspapier
1
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1
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English
20
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Hanssens, Dominique M.
10
Hauser, John R.
9
Dekimpe, Marnik G.
4
Urban, Glen L.
3
Green, Paul E.
2
Gupta, Sunil
2
Lehmann, Donald R.
2
Rao, Vithala R.
2
Sheth, Jagdish N.
2
Villanueva, Julian
2
Yoo, Shijin
2
Chintagunta, Pradeep K.
1
Ding, Min
1
Eggers, Felix
1
Franses, Philip Hans
1
Garcia, Rosanna
1
Gatignon, Hubert A.
1
Hanssens, Dominique M
1
Little, John D.
1
Little, John D. C.
1
Moskowitz, Howard R.
1
Naik, Prasad A.
1
Nair, Harikesh
1
Narasimhan, Laxman
1
Rummel, Paul
1
Schmitt, Bernd
1
Schmitt, Bernd H.
1
Selove, Matthew
1
Srinivasan, Kannan
1
Srinivasan, V.
1
Sudhir, K.
1
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Erasmus Research Institute of Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Handbook of marketing decision models
2
Journal of marketing research : JMR
2
Legends in marketing
2
Continuing to broaden the marketing concept : making the world a better place
1
ERIM report series research in management
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of business research : JBR
1
MSI reports : working paper series
1
The MIT Press Ser.
1
The history of marketing science
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
20
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1
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
2
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
3
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
4
Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
Saved in:
5
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
6
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
7
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
8
Persistence models and marketing strategy
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Tijdschrift voor economie en management
50
(
2005
)
5
,
pp. 855-883
Persistent link: https://www.econbiz.de/10003211166
Saved in:
9
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
10
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
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