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Some personal reflections on pricing research
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009270380
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan; Han, Song - In: Journal of marketing research : JMR 48 (2011) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10008858646