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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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New-product forecasting : models and applications
Wind, Yoram (ed.); Mahajan, Vijay (contributor);  … - 1981
Persistent link: https://www.econbiz.de/10013502063
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10001420075
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457