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~subject:"Marktforschung"
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Marktforschung
Preismanagement
18,941
Pricing strategy
18,940
Marketing
18,788
Theorie
10,364
Theory
10,350
Konsumentenverhalten
4,022
Consumer behaviour
4,019
Marketingmanagement
3,604
Marketing management
3,448
Deutschland
3,213
USA
2,760
Germany
2,599
United States
2,591
Preisgestaltung
1,968
Preisdifferenzierung
1,613
Price discrimination
1,602
Absatzpolitik
1,588
Preis
1,529
Price
1,370
Einzelhandel
1,246
Preispolitik
1,224
Strategisches Management
1,165
Wettbewerb
1,144
Retail trade
1,135
Werbung
1,089
Competition
1,049
Beziehungsmarketing
1,033
Relationship marketing
1,025
Electronic Commerce
955
Preisrigidität
941
Price stickiness
941
Schätzung
886
Estimation
885
Advertising
879
Spieltheorie
860
Monopol
853
Game theory
845
Monopoly
835
Marketingtheorie
820
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Online availability
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Undetermined
114
Free
48
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Book / Working Paper
762
Article
289
Journal
57
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Article in journal
181
Aufsatz in Zeitschrift
181
Hochschulschrift
81
Collection of articles of several authors
78
Sammelwerk
78
Graue Literatur
66
Non-commercial literature
66
Lehrbuch
60
Aufsatzsammlung
57
Textbook
55
Thesis
51
Aufsatz im Buch
50
Book section
50
Konferenzschrift
48
Bibliografie enthalten
35
Bibliography included
35
Conference proceedings
31
Arbeitspapier
26
Working Paper
26
Festschrift
17
Handbook
13
Handbuch
13
Glossar enthalten
11
Glossary included
11
Case study
9
Fallstudie
9
Dissertation u.a. Prüfungsschriften
8
Wörterbuch
8
Bibliografie
7
Ratgeber
7
Enzyklopädie
6
Fallstudiensammlung
6
Einführung
5
Guidebook
5
Nachschlagewerk
4
No longer published / No longer aquired
4
Reference book
4
Dictionary (multilingual)
3
Collection of articles written by one author
2
Mehrsprachiges Wörterbuch
2
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English
665
German
333
Undetermined
101
Polish
6
French
5
Russian
4
Italian
3
Ukrainian
2
Croatian
1
Hungarian
1
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Author
All
Koschnick, Wolfgang J.
12
Green, Paul E.
7
Kotler, Philip
7
Malhotra, Naresh K.
7
Wind, Yoram
7
Hruschka, Harald
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Hildebrandt, Lutz
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Adams, Walter
4
Alexander, Ralph S.
4
Birks, David F.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hüttner, Manfred
4
Rossi, Patricia
4
Schultz, Randall L.
4
Sheth, Jagdish N.
4
Skiera, Bernd
4
Wieringa, Jaap E.
4
Aaker, David A.
3
Ahsen, Anette von
3
Bauer, Hans H.
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Bender, Ulrich
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Boyd, Harper White
3
Britt, Steuart Henderson
3
Buell, Victor P.
3
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Institution
All
American Marketing Association
19
Edward Elgar Publishing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Academy of Marketing Science
2
American Management Association
2
Berliner Wissenschafts-Verlag
2
European Association for Industrial Marketing Research
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
GfK-Nürnberg e.V.
2
Harvard Graduate School of Business Administration
2
Market Research Society
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
Center for International Business, Pepperdine University, Los Angeles and Malibu, California
1
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Published in...
All
Journal of marketing research : JMR
19
Journal of business research : JBR
12
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
SpringerLink / Bücher
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
International journal of forecasting
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
International series in quantitative marketing
5
Journal of business economics : JBE
5
Springer eBook Collection
5
Wiley marketing series
5
Holt, Rinehart and Winston marketing series
4
International journal of market research
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Schriften zum Marketing
4
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International's series in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of retailing
3
Know-how to use
3
Lehrbuch
3
Marketing theory
3
Prentice-Hall international series in management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
A century of marketing
2
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Source
All
ECONIS (ZBW)
1,046
USB Cologne (EcoSocSci)
62
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1
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
4
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
5
Richtiger Preis - besserer Absatz : Aktive Preis- und Rabattpolitik
Scheele, Walter
-
1962
Persistent link: https://www.econbiz.de/10000525600
Saved in:
6
Modern marketing strategy
Bursk, Edward Collins
(
contributor
); …
-
1964
Persistent link: https://www.econbiz.de/10000329053
Saved in:
7
Basic marketing. Concepts, decisions, and strategies
Cundiff, Edward William
;
Still, Richard Ralph
-
1971
-
2. ed
Persistent link: https://www.econbiz.de/10000571220
Saved in:
8
Sonderpreisaktionen des Herstellers und des Handels : unter besonderer Berücksichtigung empirisch ermittelter Marktreaktionen im Konsumgütermarkt
Glinz, Matthias
-
1978
Persistent link: https://www.econbiz.de/10000064936
Saved in:
9
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
10
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
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