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Marktforschung
Marketing
31,281
Brand management
17,045
Markenführung
17,042
Consumer behaviour
9,451
Konsumentenverhalten
9,326
Markenimage
7,253
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5,692
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5,596
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4,776
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3,464
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marketing
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2,287
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2,284
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1,848
Werbung
1,604
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1,499
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1,443
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1,354
Management
1,349
Advertising effects
1,319
Handelsmarke
1,308
Store brand
1,217
Einzelhandel
1,214
Retail trade
1,119
Agribusiness
1,102
Innovation
1,029
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974
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12
Malhotra, Naresh K.
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9
Kotler, Philip
8
Albers, Sönke
6
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Herrmann, Andreas
5
Lehmann, Donald R.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
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4
Cross, James S.
4
Farris, Paul W.
4
Ferrell, Odies C.
4
Franses, Philip Hans
4
Hanssens, Dominique M.
4
Hehn, Patrick
4
Hildebrandt, Lutz
4
Olbrich, Rainer
4
Pich, Christopher
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Wedel, Michel
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Bauer, Hans H.
3
Baumgarth, Carsten
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
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American Marketing Association
22
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Nürnberg e.V.
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
Market Research Society
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
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SpringerLink / Bücher
16
Journal of marketing research : JMR
15
Journal of business research : JBR
12
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
8
International journal of market research
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of brand management : an international journal
7
International journal of forecasting
6
Journal of the Academy of Marketing Science
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Springer eBook Collection
6
International series in quantitative marketing
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
European journal of marketing : EJM
4
International journal of wine business research : IJWBR
4
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Lehrbuch
4
Organisation und praktische Anwendung
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of retailing and consumer services
3
Know-how to use
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
1,028
USB Cologne (EcoSocSci)
93
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
2
Handbook of research on consumerism in business and
marketing
: concepts and practices
Kaufmann, Hans Rüdiger
(
contributor
); …
-
2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
Saved in:
3
Mass affluence : seven new rules of
marketing
to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
4
Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan
-
2019
Persistent link: https://www.econbiz.de/10014342855
Saved in:
5
Private-label
marketing
strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
Saved in:
6
Zur Messung von Markenerosion als Folge der zunehmenden Verbreitung von Handelsmarken : Ansätze einer Steuerung von Markenportfolios
Olbrich, Rainer
;
Schäfer, Tina
;
Battenfeld, Dirk
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 349-367)
.
2006
Persistent link: https://www.econbiz.de/10003387743
Saved in:
7
Ursachen und Wirkungen von Markenerosion
Klante, Oliver
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 5-28)
.
2008
Persistent link: https://www.econbiz.de/10003761579
Saved in:
8
Brand valuation and control : an empirical study
Günther, Thomas
;
Kriegbaum-Kling, Catharina
- In:
Schmalenbach business review : sbr
53
(
2001
)
4
,
pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
Saved in:
9
To introduce a store brand or not : roles of market information in supply chains
Shi, Chun-lai
;
Geng, Wei
- In:
Transportation research / E : an international journal
150
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012592126
Saved in:
10
Brand Valuation and Control : An Empirical Study
Günther, Thomas
;
Kriegbaum-Kling, Catharina
-
2002
represent very important intangible assets, that have been especially in the light of
marketing
research. We use an empirical …
Persistent link: https://www.econbiz.de/10014119183
Saved in:
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