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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Handbook of research on consumerism in business and marketing : concepts and practices
Kaufmann, Hans Rüdiger (contributor);  … - 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul; Johnson, Brian - 2004
Persistent link: https://www.econbiz.de/10001932772
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Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
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Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj - In: MSI reports : working paper series (2006) 2, pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
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Zur Messung von Markenerosion als Folge der zunehmenden Verbreitung von Handelsmarken : Ansätze einer Steuerung von Markenportfolios
Olbrich, Rainer; Schäfer, Tina; Battenfeld, Dirk - In: Marketing-Controlling mit POS-Daten : Analyseverfahren …, (pp. 349-367). 2006
Persistent link: https://www.econbiz.de/10003387743
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Ursachen und Wirkungen von Markenerosion
Klante, Oliver - In: Aktuelle Perspektiven des Marketingmanagements : …, (pp. 5-28). 2008
Persistent link: https://www.econbiz.de/10003761579
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Brand valuation and control : an empirical study
Günther, Thomas; Kriegbaum-Kling, Catharina - In: Schmalenbach business review : sbr 53 (2001) 4, pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
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To introduce a store brand or not : roles of market information in supply chains
Shi, Chun-lai; Geng, Wei - In: Transportation research / E : an international journal 150 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012592126
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Brand Valuation and Control : An Empirical Study
Günther, Thomas; Kriegbaum-Kling, Catharina - 2002
represent very important intangible assets, that have been especially in the light of marketing research. We use an empirical …
Persistent link: https://www.econbiz.de/10014119183