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~subject:"Mobile communications"
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Mobile communications
Werbung
13,781
Advertising
11,250
Mobilkommunikation
6,907
Consumer behaviour
4,084
Konsumentenverhalten
3,974
Werbewirkung
3,846
Advertising effects
3,785
Online-Marketing
2,030
Internet marketing
2,024
Theorie
1,963
Theory
1,918
Deutschland
1,454
advertising
1,398
USA
1,390
United States
1,225
Mobiltelefon
1,198
Mobile phone
1,197
Marketing
1,060
Germany
967
Brand management
849
Markenführung
828
Mobile Business
761
Mobile business
761
Wettbewerb
756
Internet
742
Marketingmanagement
740
Marketing management
724
Social Web
721
Social web
720
Mobile application
670
Mobile Anwendung
667
Competition
652
Pricing strategy
570
Preismanagement
568
Relationship marketing
553
Beziehungsmarketing
543
Electronic Commerce
541
Brand image
532
Markenimage
530
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Online availability
All
Free
1,922
Undetermined
1,903
Type of publication
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Article
4,097
Book / Working Paper
2,761
Journal
9
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Article in journal
3,269
Aufsatz in Zeitschrift
3,269
Graue Literatur
971
Non-commercial literature
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Aufsatz im Buch
805
Book section
805
Arbeitspapier
710
Working Paper
710
Hochschulschrift
205
Thesis
168
Conference paper
155
Konferenzbeitrag
155
Collection of articles of several authors
126
Sammelwerk
126
Case study
85
Fallstudie
85
Konferenzschrift
67
Conference proceedings
54
Aufsatzsammlung
44
Amtsdruckschrift
37
Government document
37
Forschungsbericht
19
research-article
17
Bibliografie enthalten
15
Bibliography included
15
Collection of articles written by one author
13
Sammlung
13
Market information
12
Marktinformation
12
Reprint
8
Advisory report
7
Gutachten
7
Handbook
7
Handbuch
7
Bibliografie
5
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5
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English
6,117
German
698
French
32
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9
Russian
8
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5
Spanish
4
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2
Hungarian
2
Polish
2
Swedish
2
Bosnian
1
Croatian
1
Lithuanian
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Asongu, Simplice
77
Haucap, Justus
30
Gerpott, Torsten J.
27
Grzybowski, Lukasz
26
Whalley, Jason
26
Kruse, Jörn
24
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Verboven, Frank
20
Wolfstetter, Elmar
20
Madden, Gary
19
Genakos, Christos
18
Liang, Julienne
18
Heimeshoff, Ulrich
17
Ivaldi, Marc
16
Odhiambo, Nicholas M.
16
Unhelkar, Bhuvan
16
Aker, Jenny C.
15
Duso, Tomaso
15
Foros, Øystein
15
Ghose, Anindya
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Kim, Seongcheol
15
Pau, Louis-Francois
15
Grimm, Veronika
14
Riedel, Frank
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Castells, Pau
13
Chen, Hong
13
Dewenter, Ralf
13
Kretschmer, Tobias
13
Tesei, Andrea
13
Asongu, Simplice A.
12
Dwivedi, Yogesh Kumar
12
Nwachukwu, Jacinta C.
12
Saha, Debashis
12
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IGI Global
90
National Bureau of Economic Research
22
International Telecommunications Society
15
Europäische Kommission
14
OECD
13
Organisation for Economic Co-operation and Development
10
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
WIK-Consult GmbH <Honnef>
5
Deutsche Bank <Frankfurt am Main> / Research
4
Erasmus Research Institute of Management
4
Monopolkommission
4
Renessans Kapital <Moskau>
4
Springer Fachmedien Wiesbaden
4
Deutschland / Bundeswehr / Universität Hamburg
3
Edward Elgar Publishing
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
International Telecommunications Society (ITS)
3
OECD / International Transport Forum
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Université Paris-Dauphine (Paris IX)
3
World Bank Group
3
AMACOM
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Research <Tilburg>
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
EOS Gallup Europe <Wavre>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Generaldirektion Informationsgesellschaft
2
Hamburger Forum Medienökonomie
2
Information Resources Management Association
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institut für Wirtschaftswissenschaften <Wien>
2
Internationale Fernmelde-Union
2
Melbourne Business School
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
TÜV Rheinland AG
2
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Published in...
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Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
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Source
All
ECONIS (ZBW)
6,821
Other ZBW resources
29
RePEc
13
EconStor
3
BASE
1
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1
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
3
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
4
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
5
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
7
The new unwired world : an IAB status report on mobile
advertising
Laszlo, Joe
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
Saved in:
8
Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414523
Saved in:
9
Factors affecting consumer attitude towards mobile
advertising
in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
10
Mobile
advertising
: supercharge your brand in the exploding wireless market
Sharma, Chetan
;
Herzog, Joe
;
Melfi, Victor
-
2008
Persistent link: https://www.econbiz.de/10003603616
Saved in:
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