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Impact of culture on marketing of health services : elekta in Brazil

Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540

Persistent link: https://www.econbiz.de/10011279679

The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India

Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508

Persistent link: https://www.econbiz.de/10011312552

The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level

Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313

Persistent link: https://www.econbiz.de/10011654433

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences

Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158

Persistent link: https://www.econbiz.de/10011429362

Are you planning to use culture as a variable in international marketing research

Rai, Rajnish Kumar - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 6-26

Persistent link: https://www.econbiz.de/10010226942

Reinterpreting cultural priming effects in cross-cultural consumer research

Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248

Persistent link: https://www.econbiz.de/10010233412

Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context

Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294

Persistent link: https://www.econbiz.de/10010245269

The importance of fashion : the Chinese and US Gen Y perspective

Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10010380438

Impact of cultural differences on foreign customers' perceived local services

Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510

Persistent link: https://www.econbiz.de/10010198107

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