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~subject:"New product development"
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New product development
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Future-focused strategic marketing
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ECONIS (ZBW)
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If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
2
Interaction orientation and product development performance for Taiwanese electronic firms : the mediating role of market-relating capabilities
Chen, Yen Chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10011649985
Saved in:
3
The effect of strategic alliance knowledge complementarity on new product innovativeness in China
Fang, Eric
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
1
,
pp. 158-172
Persistent link: https://www.econbiz.de/10008859081
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4
The effect of strategic alliance resource accumulation and process characteristics on new product success : exploration of international high-tech strategic alliances in China
Ma, Chaoqun
;
Yang, Zhi
;
Yao, Zheng
;
Fisher, Greg
;
Fang, Eric
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 469-480
Persistent link: https://www.econbiz.de/10009546607
Saved in:
5
Knowledge complementarity, knowledge absorption effectiveness, and new product performance : the exploration of international joint ventures in China
Yao, Zheng
;
Yang, Zhi
;
Fisher, Gregory J.
;
Ma, Chaoqun
; …
- In:
International business review : the official journal of …
22
(
2013
)
1
,
pp. 216-227
Persistent link: https://www.econbiz.de/10009721729
Saved in:
6
The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
Saved in:
7
The effects of community-based new product development strategies on project performance
Tang, Ya
;
Fisher, Gregory J.
;
Fang, Eric
- In:
Future-focused strategic marketing
,
(pp. 281-317)
.
2019
Persistent link: https://www.econbiz.de/10012165364
Saved in:
8
Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions
Fisher, Gregory J.
;
Fang, Eric
- In:
Handbook of research on new product development
,
(pp. 60-80)
.
2019
Persistent link: https://www.econbiz.de/10012125064
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