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Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Targeting online display ads : choosing their frequency and spacing

Försch, Steffen; Haan, Evert de - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 661-672

Persistent link: https://www.econbiz.de/10011956611

A tale of two social contexts : race-specific testimonials on commercial Web sites

Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264

Persistent link: https://www.econbiz.de/10008697048

The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads

Försch, Steffen; Haan, Evert de - In: Improving decision making in real-time bidding, (pp. 51-84). 2018

Persistent link: https://www.econbiz.de/10012267668

Competitive targeted online advertising

Li, Sanxi; Sun, Hailin; Yu, Jun - In: International journal of industrial organization 87 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014280059

Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery

Gammoh, Bashar S.; Jiménez, Fernando R.; Wergin, Rand - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 325-348

Persistent link: https://www.econbiz.de/10011884530

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

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