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Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Online content : who is willing to pay and for what?

Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305

Persistent link: https://www.econbiz.de/10010478637

Overwhelming targeting options : selecting audience segments for online advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10015057181

The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television

Tewari, Mallika; Upadhyay, Alok; Pant, Ashish - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 195-217). 2023

Persistent link: https://www.econbiz.de/10014429378

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads

Försch, Steffen; Haan, Evert de - In: Improving decision making in real-time bidding, (pp. 51-84). 2018

Persistent link: https://www.econbiz.de/10012267668

Targeting online display ads : choosing their frequency and spacing

Försch, Steffen; Haan, Evert de - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 661-672

Persistent link: https://www.econbiz.de/10011956611

Competitive targeted online advertising

Li, Sanxi; Sun, Hailin; Yu, Jun - In: International journal of industrial organization 87 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014280059

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