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~subject:"Online retailing"
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Online retailing
Consumer behaviour
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Marketing
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Brand management
17,734
Markenführung
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Theorie
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Retail trade
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Service quality
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Dienstleistungsqualität
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Electronic Commerce
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Werbewirkung
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Advertising effects
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Werbung
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Journal of retailing and consumer services
337
Journal of business research : JBR
169
International journal of electronic marketing and retailing : IJEMR
96
Journal of internet commerce
89
Electronic commerce research
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
International journal of internet marketing and advertising : IJIMA
61
Information systems research : ISR
58
International journal of retail & distribution management
55
Journal of retailing
55
International journal of hospitality management
53
The international review of retail, distribution and consumer research
53
Cogent business & management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of electronic commerce research : JECR
47
International journal of consumer studies
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Asia Pacific journal of marketing and logistics
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
38
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of management information systems : JMIS
35
Journal of fashion marketing and management
31
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Technological forecasting & social change : an international journal
25
International journal of electronic business : IJEB
24
Journal of the Academy of Marketing Science
24
Marketing intelligence & planning
24
Journal of marketing
23
Tourism management : research, policies, practice
22
Journal of consumer behaviour
20
The journal of services marketing
20
European journal of operational research : EJOR
19
Information systems and e-business management : ISeB
19
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ECONIS (ZBW)
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Other ZBW resources
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1
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
3
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
4
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
5
Luxury
marketing
in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
Saved in:
6
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
7
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
8
Virtual flagships
Jackson, Tim
- In:
Flagship marketing : concepts and places
,
(pp. 186-194)
.
2008
Persistent link: https://www.econbiz.de/10003827372
Saved in:
9
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
10
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
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