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Analyzing the effect of one-stop shopping on purchase intention in e-commerce
Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014311596
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Analyzing the effect of one-stop shopping on purchase intention in-commerce
Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014291808
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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
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Building brand loyalty : an application of expectation confirmation model in mobile social commerce
Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825
The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...
Persistent link: https://www.econbiz.de/10012153426
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Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan; Wang, Dian - In: Journal of marketing research 61 (2024) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
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Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
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Antecedents of customer loyalty : study from the Indonesia's largest e-commerce
Rizan, Mohamad; Febrilia, Ika; Wibowo, Agus; Pratiwi, … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 283-293
Persistent link: https://www.econbiz.de/10012671389
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Technology readiness and purchase intention : role of perceived value and online satisfaction in the context of luxury hotels
Pham, Long; Williamson, Stan; Lane, Peggy; Limbu, Yam; … - In: International journal of management and decision making … 19 (2020) 1, pp. 91-117
Persistent link: https://www.econbiz.de/10012177880
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Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Pandey, Neeraj; Tripathi, Avinash; Jain, Devendra; Roy, … - In: Journal of strategic marketing 28 (2020) 6, pp. 522-541
Persistent link: https://www.econbiz.de/10012313919
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Determinant of customer satisfaction and loyalty in using online shopping applications
Febrianti, Adjeng Mariana; Sihombing, Ruth Margaret Violenta - 2022
Persistent link: https://www.econbiz.de/10013350805