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~subject:"Online-Handel"
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Online-Handel
Konsumentenverhalten
79,123
Consumer behaviour
78,690
Einzelhandel
17,626
Markenführung
17,017
Brand management
16,995
Retail trade
14,722
Theorie
11,356
Theory
11,154
Markenimage
10,861
Brand image
10,646
Beziehungsmarketing
9,986
Relationship marketing
9,974
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9,119
Brand
8,024
Deutschland
7,136
USA
6,417
United States
6,110
Online retailing
6,040
Germany
5,886
Kundenzufriedenheit
5,794
Customer satisfaction
5,791
Social Web
5,504
Social web
5,499
Online-Marketing
5,194
Internet marketing
5,140
Dienstleistungsqualität
4,562
Service quality
4,560
Electronic Commerce
4,316
Werbewirkung
4,137
E-commerce
4,123
Advertising effects
4,077
Marketingmanagement
3,788
Marketing management
3,736
Verbraucherverhalten
3,576
Werbung
3,565
Preismanagement
3,506
Pricing strategy
3,500
Experiment
3,450
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3,396
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5
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Hackl, Franz
20
Winter-Ebmer, Rudolf
20
Usman, Osly
19
Rabinovich, Elliot
17
Gallino, Santiago
15
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Kukar-Kinney, Monika
13
Benbasat, Izak
12
Breugelmans, Els
12
Dennis, Charles
12
Law, Chun Hung Roberts
12
Ba, Sulin
11
Bauer, Hans H.
11
Cebollada, Javier
11
Chung, Namho
11
Baier, Daniel
10
Choi, Jeonghye
10
Dertwinkel-Kalt, Markus
10
Einav, Liran
10
Forsythe, Sandra
10
Khare, Arpita
10
Kim, Minjeong
10
Köster, Mats
10
Laroche, Michel
10
McManus, Brian
10
Sundaresan, Neel
10
Akram, Umair
9
Arce-Urriza, Marta
9
Bhatnagar, Amit
9
Campo, Katia
9
Cheng, T. C. E.
9
Dwivedi, Yogesh Kumar
9
Elfenbein, Daniel W.
9
Gao, Fei
9
Jin, Ginger Zhe
9
Lennon, Sharron J.
9
Li, Gang
9
Liu, Yong
9
Moreno, Antonio
9
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National Bureau of Economic Research
27
RWTH Aachen
8
Springer Fachmedien Wiesbaden
8
OECD
7
Books on Demand GmbH <Norderstedt>
5
Information Resources Management Association
4
Bundesinstitut für Bau-, Stadt- und Raumforschung
2
Deutsches Institut für Urbanistik
2
Handelsverband Deutschland
2
IGI Global
2
Logos Verlag Berlin
2
Accenture
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
BBE Handelsberatung <München>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Bundesvereinigung Logistik
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Deutschland / Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
ESCP Europe Wirtschaftshochschule <Berlin>
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
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Europäische Kommission
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
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Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
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Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Handelsforschung <Köln>
1
International Association for the Study of Insurance Economics
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Irland / Department of Enterprise, Trade and Employment
1
Josef Eul Verlag GmbH
1
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Journal of retailing and consumer services
355
Journal of business research : JBR
173
International journal of electronic marketing and retailing : IJEMR
86
Journal of internet commerce
86
Electronic commerce research
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Information systems research : ISR
60
International journal of retail & distribution management
60
Journal of retailing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
56
The international review of retail, distribution and consumer research
56
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
51
International journal of retail and distribution management
50
International journal of electronic commerce : IJEC
49
Journal of electronic commerce research : JECR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of consumer studies
46
Asia Pacific journal of marketing and logistics
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of hospitality management
42
International journal of business information systems : IJBIS
38
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
Psychology & marketing
36
Journal of management information systems : JMIS
35
Journal of fashion marketing and management
31
European journal of operational research : EJOR
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Electronic commerce research and applications
27
NBER working paper series
27
International journal of production economics
26
Journal of international consumer marketing
26
Technological forecasting & social change : an international journal
26
Journal of the Academy of Marketing Science
24
Journal of marketing
23
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
The journal of services marketing
21
Electronic markets : EM ; the international journal of electronic commerce and business media
19
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ECONIS (ZBW)
6,041
EconStor
17
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
"My store my
brand
" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
2
Triggering
brand
switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
3
Branding
in the time of virtual reality : are virtual store
brand
perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
4
How to retain customers in omnichannel
retailing
: considering the roles of
brand
experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
5
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
6
Private label vs leading national
brand
in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
7
Shift in national
brand
and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
8
Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
Saved in:
9
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
10
Influencing factors of
brand
perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
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